Social network usage has continued to grow with their increasing Internet audience. According to a recent study by the Russian Public Opinion Research Center (VTsIOM) cited by eMarketer, 75 million Russian people are expected to use a social network at least once per month this year. If you want to reach them—you could try using humor. This blog …
There are already more than a hundred neo-Nazi groups with community pages on Vkontakte, Russia’s most popular social network. The groups’ subscribers are users in Russia, the U.S., Germany, Sweden, and other countries. There are also a few dozen hate groups on Vkontakte created and populated entirely by foreigners. Some of these pages have as …
The Russian government is likely to hire the services of Mail.Ru Group, a leading Internet group, to boost voter turnout in next year’s presidential election, the business publication RBC reported Wednesday. The authorities bet such a digital strategy is likely designed to dispel concerns about a weak mandate for Russia’s next president. According to RBC, a …
Vkontakte (VK), Russia’s leading social network, has launched an open AR platform that enables users to create their own interactive masks. “Unlike other social networks where you can only choose from a ready-made pack provided by developers, VK masks can be created by anyone and uploaded to the VKmasks community,” stated Mail.Ru Group, the Russian Internet …
Augmented-reality platform allows VK users to create interactive masks Read More
Young people in Russia don’t watch television anymore. Television isn’t where the action is. Whereas generations of Russians before them devoted countless hours to the TV set, depending on their programs for entertainment, culture, and news, the home base for Generation Z — those born from the mid-1990s to the early 2000s — is the …
Russia’s Generation Z and the digital media effect Read More
Russia’s National Guard is planning to train IT experts and specialists to monitor social networks, the Interfax news agency reported Friday, citing first deputy commander of the National Guard Sergei Melikov. “We’re looking at areas of work we would like to develop” Melikov told reporters. “Mainly social media monitoring.” Monitoring social networks would help the …
Russia’s national guard to monitor social networks Read More
Confirming that the relations between Ukraine and Russia are currently at their lowest, Ukrainian President Petro Poroshenko yesterday signed a decree applying sanctions to 468 legal entities and 1,228 individuals from Russia. Among the targeted organizations are the two leading Russian Internet groups — Yandex and Mail.Ru Group — the services of which will be made …
The Russian telecom regulator Roskomnadzor announced today that Twitter has agreed to the transfer its Russian users’ data to Russian servers by mid-2018. Twitter’s communications head Sinead McSweeney has informed Roskomnadzor that the company is currently “in the process of determining what information about Russian citizens and organizations in commercial relations with Twitter in Russia can be stored in …
Twitter agrees to move user data to Russian servers Read More
Mail.Ru Group, a leading, LSE-listed Russian Internet company, has just published a survey on Russian users’ attitude towards social media advertising. The survey has shown that social media advertising attracts more attention than ads on other platforms; that the content published by companies on their official pages helps build trust; and that brand discounts and promotions generate …
Social media advertising survey: Two thirds of Russian users are subscribed to brand pages Read More
E-merchants selling their services and goods via Vkontakte (VK), the number one social network in Russia, can receive payments from VK users more easily, with the money being sent to administrators and editors of events, public pages and communities in messages. In addition to stimulating social commerce, these features are presented a first step towards transforming public …
VK now supports payments to e-merchants and online communities Read More
Facebook will pay Russia’s new 18% value-added tax as a foreign company selling digital content in Russia. The social network has joined a hundred other foreign companies that have registered to pay the VAT with Russia’s tax service. Among these companies are Alibaba, Amazon, Apple Distribution International, Bloomberg, Financial Times, GoDaddy, Google Commerce Ltd, Microsoft Ireland, Netflix International B.V., …
Facebook and other global digital giants agree to pay Russia’s new VAT on digital content Read More
AliExpress, the Alibaba subsidiray, has just launched ‘AliExpress LIVE,’ a video service which allows customers to buy the displayed goods immediately. Thus sellers, bloggers and brands will benefit from a new channel to promote their offerings on the marketplace in connection with social networks. The video service is available only to brands and bloggers approved by AliExpress. There …
AliExpress launches first e-commerce live video service in Russia Read More
