Arvato Russia GM Michael Poetschke: “Some Western players have suspended their e-commerce plans for Russia, but the effect of the international tensions might also be positive.”
After more than 15 years on the market, Bertelsmann subsidiary Arvato Russia has asserted itself as one of the main fulfillment providers in Russia, both for traditional distance selling and for e-commerce operations. In this exclusive interview, CEO Michael Poetschke — who arrived in Russia almost 20 years ago — talks about the opportunities and …