Mobile retailer experiments with geotargeted mobile advertisement
Svyaznoy, Russia’s second largest mobile retailer, has just launched a mobile advertising campaign using the geotargeting capacities of AlterGeo, a Russian startup inspired by the real time interactive map and navigation of Foursquare. The campaign promotes Samsung’s new Galaxy Gio handset among AlterGeo users who come within the vicinity of a number of Svyaznoy’s physical …
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