Ecwid founder Ruslan Fazlyev: “SMBs have seen steady growth in social commerce, even as larger companies have faltered a bit.”
Tucked away some 700 km east of Moscow in Ulyanovsk, the city of Lenin’s birth, the three-year-old startup Ecwid stands as a global leader in micro e-commerce, with over 270,000 registered merchants in 174 countries. Its cloud-based shopping widget can be embedded into any webpage, blog, or page on Facebook, where Ecwid serves more than …