E-marketing & Adtech

Mobile retailer experiments with geotargeted mobile advertisement

April 22, 2011

Svyaznoy, Russia’s second largest mobile retailer, has just launched a mobile advertising campaign using the geotargeting capacities of AlterGeo, a Russian startup inspired by the real time interactive map and navigation of Foursquare. The campaign promotes Samsung’s new Galaxy Gio handset among AlterGeo users who come within the vicinity of a number of Svyaznoy’s physical …

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E-mail marketing in Russia – The birth of a market

April 5, 2011

Three years ago, when I began executing e-mail marketing campaigns for companies in Moscow, most of my clients called a newsletter a “spam letter.” The situation was that desperate! Since then, Russia has become more technologically savvy, and my clients wield with ease such concepts and terms as transactional e-mail, click-to-open rate, deliverability, and many …

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Russian startup launches new social media monitoring system

March 30, 2011

BuzzLook.ru, a new social media monitoring system, was launched earlier this month. The site allows searches for keywords on such popular Russian and international resources as social networks Vkontakte.ru and Facebook, hosting sites Youtube and Flickr, blogging platform LiveJournal, as well as on Twitter.

Is Russia ready for online PR?

March 21, 2011

In established Internet markets in the West, online public relations have recently seen growth as a popular marketing alternative. The 2008 crisis strongly affected the way marketers approached online communications. Marketing budgets have been cut and expectations have shifted away from experimentation. ROI became king.

Leading social network users offers personalized credit card

March 3, 2011

Tinkoff Credit System, a Russian bank specializing in consumer credit, and Odnoklassniki.ru, a leading Russian social networking site, have launched a social application allowing users to apply for co-branded credit cards.

Contextual ad market increased 44%; Ad network Begun reaches 26.6 million users

February 26, 2011

Begun announced that it was the most highly trafficked advertising network on the Russian Internet, based on figures provided by TNS Russia. Begun’s audience – 26.6 million unique users in January 2011 – is close to those of Yandex and Mail.ru, the two most visited Russian-language sites.

Online advertising spending up 40% in 2010

February 10, 2011

Spending for advertisements on the Russian-language Internet grew to 21.86 billion rubles ($729 million) in 2010, an increase of 40% from 2009, estimates MindShare Interaction. The global media network said further that Russian retailers were the biggest spenders last year: their total outlay alone increased by 67%.

Natalya Kasperskaya and Igor Ashmanov launch web reputation management project

January 25, 2011

Ashmanov describes the project as a service dedicated to monitoring and analysis of positive and negative references to a company, brand or person, with follow up recommendations for corrective action. The service will affect search engine results and blog ratings to boost positive articles and restrain negative ones.

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