Moscow-based IT company Hot-WiFi has announced its entry on the US market. The Russian startup offers businesses a guest WiFi hotspot network with marketing functions and data analytics services. This approach may increase the turnover of a coffee shop, for example, by 10% as shown by a business case in Moscow. Founded in 2012, Hot-WiFi has …
Russian WiFi marketing startup makes first steps in US market Read More
As digitalization accelerates cross all sectors of the economy, many businesses are putting online marketing and digital advertising at the core of their strategy for customer acquisition and engagement. MTS, Russia’s largest mobile operator and a leading provider of media and digital services, carried out a survey of small and medium enterprises (SMEs) in Russia …
Survey: Russian SMEs rapidly shifting to online advertising Read More
Sber, the state-controlled financial and tech giant (previously known as Sberbank) has acquired a 8% stake in Watchout!AI in exchange for a acquired 8%. The startup was valued at 125 million rubles, or $1.6 million at the current exchange rate. Founded in 2019, Watchout!AI uses computer vision and machine learning algorithms to “easily detect and prevent brand …
Sber invests in AI-powered brand reputation management Read More
Upmarket, a service that helps e-merchants trade on marketplace, has agreed a 170 million ruble ($2.2 million) investment plan with OKS Group. The investor may get a 31% stake in the company by mid-2021, reports business daily Kommersant. From content creation, to marketing strategy, to logistic support, Upmarket helps merchants place goods on three of Russia’s …
OKS Group to invest $2.2 million in marketplace support service Upmarket Read More
Yandex, the NASDAQ-listed Russian Internet giant, is acquiring K50. According to businesss daily Kommersant, this is a full acquisition and an exit for the company’s shareholders, which include the venture fund AddVenture Capital and the management. As a result of the deal, K50 will be able to scale up its business while Yandex advertisers will use …
The companies Unilever Russia, Mars, Inc., Magnit, and Yandex Lavka have all pulled their advertisements from the YouTube show ‘Comment Out’ after a guest on the show was asked to make offensive social media posts about the ongoing protests in Belarus and Khabarovsk. The episode in question came out on August 31. It featured Russian singer Lolita …
Earlier this month AB Capital Group, the owner of international affiliate network Admitad, announced an investment of $3 million in cashback service company LetyShops. Founded by Ukrainian entrepreneurs in 2015, LetyShops is now headquartered Csomád, Pest, Hungary. Its service is available in seven languages, claiming a total of 2400 online shops and 12 million users. It stands as “one of the top cashback …
Admitad owner invests $3 million in cashback service Read More
Russian video platform Viqeo has announced the acquisition of Suggestv, a UK adtech company, as reported by RB.ru. The terms of the deal were not disclosed. Founded in 2015, Suggestv uses machine learning to increase video views for publishers. These may “automate the embedding of video content in-article to build a predictable pre-roll revenue model and unlock new …
Russian video publishing startup acquires UK company to get stronger and go global Read More
ASOdesk, a Moscow based mobile marketing solution and service provider, has just agreed a $1 million investment from Embria. The amount will be provided in two tranches within a year in exchange for a minority stake. Launched in 2015, ASOdesk touts itself as an “all-in-one solution to grow [your] app business.” It helps companies in app …
Russian mobile marketing solution provider receives $1 million to go global Read More
Roskomnadzor, the Russian Internet and telecom regulator, has asked Facebook and Google to ban political advertising during the Sunday election and on the preceding day, in accordance with Russian legislation. Non-compliance would be viewed as meddling in Russia’s sovereign affairs, Roskomnadzor said on Friday, as reported by Reuters. Several regional elections will be held in …
Russia requests Facebook and Google to ban political ads during election Read More
The Russian authorities are discussing the creation of a state-run Internet traffic monitoring system that would determine precisely the viewership of web content and online advertising. These discussions were reported yesterday by business daily Vedomosti, which cited government and industry sources. Such a system would provide the content creation and advertising industries with comprehensive and …
Russian government aims to monitor Internet traffic and advertising flows Read More
East-West Digital News has just released an in-depth report on influencer marketing in Russia, addressing the lack of internationally-available information on the market. In its first edition, this report analyzes market trends, highlights the main players and offers practical recommendations on how to effectively manage influencer marketing campaigns in Russia. This study was conducted in …
Report: Russian digital influencer market is taking off, global brands already involved Read More
