Sberbank and Sistema team up to create adtech leader and monetize Big Data at an unknown scale
Russia’s national savings bank Sberbank has announced a “strategic agreement” with Sistema, a major Russian conglomerate, and Sistema_VC, the venture arm of Sistema, in the fields of advertising technology and Big Data monetization. Under the agreement, Sistema_VC is to acquire a 50% stake in Sberbank’s subsidiary Segmento for an undisclosed amount. Sistema_VC will also provide Segmento with expertise and …