Enter.ru CEO Sergey Rumyantsev: “Our 38,000 items are equally accessible via offline stores, virtual interfaces, catalogs, and call center.”
Dismissing the widespread cliché of Russians only being capable of cloning existing Western business models, Enter.ru is a hybrid offline/online retailer with no known equivalent in the world. Launched in early 2011, the company recorded 3.1 billion ruble in turnover the next year (approximately $100 million, including VAT), quickly asserting itself as a major player …