E-Commerce

Zara launches online sales in Russia

One decade after it first entered the Russian market, Zara launched online sales in the country this past summer. Based on the brand’s international IT platform, the site’s functions and design do not differ from those offered to Zara aficionados in 21 other countries where online sales are also available (Western Europe, North America, Poland, …

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Interior design startup InMyRoom.ru raises $500,000 to develop photo-driven e-commerce

InMyRoom.ru, a Moscow-based startup that promotes home decor items, has just raised half a million dollars. The startup was launched one year ago and allows Internet users to buy interior furnishing and accessories based on attractive photos. The startup’s valuation has not been disclosed, but “both parties are happy with it,” the startup’s founder Ivan …

Interior design startup InMyRoom.ru raises $500,000 to develop photo-driven e-commerce Read More

Retargeting’s first steps in Russia

Targeting and retargeting have been used by marketers from the USA and Western Europe for more than 10 years. Although these technologies only started to be used Russia about two years ago, they quickly gained popularity. Russia’s e-commerce growth rate is one of the highest in the world, but customer acquisition and loyalty remain costly …

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PayPal launches in Russia while Russian e-currencies go global

Yesterday PayPal became available to Russian users for domestic operations with the ruble as its 26th currency. The international payment company started serving Russian users in 2006. So far, however, Russians could only use PayPal on foreign sites and via other currencies. Furthermore, they could not withdraw their money from PayPal account to Russian banks.

Budget mobile phone maker Fly launches online sales in Russia

Last week, Meridian Group, an Indian manufacturer of budget smartphones and tablets, opened an online store in Russia. The group’s Fly brand phones, smartphones, and tablets will be sold on the new site. Since the beginning of 2013, the Fly brand has released more than 15 new smartphone models in Russia, and the company will …

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New models for Russian e-commerce to be discussed at eRetailForum 2013

The growing maturity of Russia’s online retail market will be the central theme discussed at the third annual eRetailForum, which will be held next week in the Borodino hotel in Moscow. The event will show how new processes, the consolidation of players, the arrival of overseas stores, and new regulation may contribute to reshaping the …

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Online hotel booking service Oktogo.ru acquires information portal Travel.ru

Last week Oktogo.ru announced the acquisition of information portal Travel.ru for a price of “up to $2 million including stock incentives,” according to a company statement. Founded in 1998, Travel.ru is one of the oldest resources in the Russian-language online travel segment. It reaches approximately 1.7 million users each month with up to 5 million page …

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Midemlab contest 2014: A call to Russian startups

In partnership with East-West Digital News, Midem, the leading international b2b event dedicated to the new music and entertainment ecosystems, cordially invites Russian startups to midemlab. This major startup and app developer competition will take place in Cannes, France, from February 1 to February 4 of next year. If you have a built the next solution that will …

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Kremlin meets with Internet industry leaders to discuss self-regulation

Last Friday, the First Deputy Director of the Presidential Administration, Vyacheslav Volodin, met with representatives of Russian media and Internet companies. Among the participants were top managers of leading Internet and media companies operating in Russia, including Arkady Volozh, the CEO of search engine giant Yandex, Maëlle Gavet, CEO of major e-commerce site Ozon.ru, and …

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Moscow startup Goodwin turns magazines, TV screens, and subway advertisements into supports for mobile commerce

While Russian retailers are experimenting increasingly with multichannel approaches, Goodwin, a Moscow-based startup that has just secured seed investment, is introducing a pioneering mobile commerce project. Inspired by the Amazon Flow concept, Goodwin lets smartphone owners buy products from “virtual storefronts” – which can be almost anything from an article in a magazine, to a …

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Children’s goods online retailer Babadu.ru contends for market leadership after raising sizeable venture investment

In late August, Babadu.ru, an online children’s goods retailer, secured an investment of “a few million US dollars” from Target Ventures, a Russian fund that invests in the consumer goods industries. The funds will be used to strengthen the company’s existing projects and launch new ones, so that the company can reach a “leading position” …

Children’s goods online retailer Babadu.ru contends for market leadership after raising sizeable venture investment Read More

From clothing to consumer electronics, Amazon enlarges product assortment available to Russian consumers

Earlier this week, marking a new step in the development of its cross-border activity, Amazon started to ship consumer electronic and digital technology products directly to Russia, the Russian information portal Lenta.ru reported. In June, Amazon had already begun to ship household goods, clothing, shoes, and accessories to Russia. These news product categories came into …

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