11.11 Global Shopping Festival: Striking numbers from Chinese malls
On November 11 each year, Alibaba Group, China’s biggest e-tailer, holds its flagship event, the “11.11 Global Shopping Festival.” This year was no exception. With much fanfare, the group announced that the event generated $25.3 billion of gross merchandise volume (GMV) – an increase of 39% compared to 2016. Mobile GMV settled through Alipay accounted for 90% …
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