Cross-Border Sales

Russian startup aims to increase e-merchants’ conversion rates “by 10% and more”

December 2, 2013

In the rapidly developing Russian e-commerce market, Crossss.ru, a young company headed by Daniil Khanin, is offering stores a technology designed to significantly increase conversion rates in this field – “by 10 percent and more” – via personalized merchandising. “We have a mathematical algorithm that studies the visitor, and then makes an assumption whether the user …

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Huawei launches online sales in Russia

November 26, 2013

One of China’s largest manufacturers of smartphones and tablets, Huawei, has opened an online store in Russia. Online sales began last week, and purchases can be paid for via cash on delivery and cash on delivery, bank card, Yandex.Money, WebMoney or other electronic payment systems. Huawei’s online store delivers all over Russia, provides technical support and guarantees …

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Tinkoff bank offers credits for Russians’ cross-border online purchases

November 26, 2013

Cross-border sales operator ViPoint.ru has announced a partnership with Kupivkredit, a subsidiary of the Tinkoff Credit Systems bank, that will allow its Russian customers to purchase goods from US online retailers on credit. Credit amounts will range from 3,000 rubles (a little less than $100) to 200,000 rubles ($6,000). This initiative is presented as the first …

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Global online retailer Modnique launches its first localized site in Russian

November 18, 2013

Modnique, a global fashion e-commerce company headquartered in Southern California, announced today the inauguration of a Russian site, which is the company’s first localized e-retail outlet. Modnique.com/ru includes regional style preferences, full Russian language capabilities and local payment methods, enabling its Russian consumers to shop for globally sourced brands in the same way as English-speaking shoppers. …

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Forbes identifies Russia’s top 10 venture capitalists

October 29, 2013

Last week, the Russian edition of Forbes released a list of 10 top Russian venture capitalists whom it identified as being “the most successful.” In the last four years, these investors have earned approximately $3.6 billion from mainly Internet-related projects. The ranking uses the same methodology as American Forbes for The Midas List, the global …

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E-book distributor LitRes raises $5 million from Russian Internet Technology Fund

October 11, 2013

LitRes, a leading online retailer of Russian language e-books, has raised $5 million from Russian Internet Technology Fund (RITF), a $50 million fund established earlier this year. The company’s valuation has not been disclosed, but the fund stated that it had received “a significant stake” in the company. With $7 million in sales in 2012, …

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Russia’s first Internet price index unveiled

October 4, 2013

Russia’s first public index of the prices of goods sold online was launched in late September by Yandex.Market, a leading Russian online marketplace, the Higher School of Economics (HSE), a major Russian university, and information agency Finmarket. The Internet Inflation index analyzes data from Yandex.Market based on a methodology developed by HSE. The project currently …

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Eighty industry experts to discuss “true and false trends” at Electronic Commerce Conference

October 3, 2013

The ninth annual Electronic Commerce conference will be held on October 10 and 11 in Moscow at the Radisson Slavyanskaya hotel. This event is one of the largest professional conferences on e-commerce, online sales and multi-channel commerce in Russia and the CIS. The conference program features more than 80 speakers, numerous round tables, and an …

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Zara launches online sales in Russia

September 30, 2013

One decade after it first entered the Russian market, Zara launched online sales in the country this past summer. Based on the brand’s international IT platform, the site’s functions and design do not differ from those offered to Zara aficionados in 21 other countries where online sales are also available (Western Europe, North America, Poland, …

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Retargeting’s first steps in Russia

September 24, 2013

Targeting and retargeting have been used by marketers from the USA and Western Europe for more than 10 years. Although these technologies only started to be used Russia about two years ago, they quickly gained popularity. Russia’s e-commerce growth rate is one of the highest in the world, but customer acquisition and loyalty remain costly …

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Budget mobile phone maker Fly launches online sales in Russia

September 17, 2013

Last week, Meridian Group, an Indian manufacturer of budget smartphones and tablets, opened an online store in Russia. The group’s Fly brand phones, smartphones, and tablets will be sold on the new site. Since the beginning of 2013, the Fly brand has released more than 15 new smartphone models in Russia, and the company will …

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New models for Russian e-commerce to be discussed at eRetailForum 2013

September 17, 2013

The growing maturity of Russia’s online retail market will be the central theme discussed at the third annual eRetailForum, which will be held next week in the Borodino hotel in Moscow. The event will show how new processes, the consolidation of players, the arrival of overseas stores, and new regulation may contribute to reshaping the …

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