Yesterday Mail.ru Group, a leading, LSE-listed Russian Internet Group, released its annual report for 2014 and provided the final audited segment financial information for the year ended 31 December 2014 and preliminary revenue update for Q1 2015. The group’s aggregate segment revenue amounted to 35.78 billion rubles in 2014 with EBITDA at 18.3 billion rubles and …
Only 76% of global emails sent to local Russian mailbox providers reaches the inbox and one in four messages are sent to spam or blocked, says Inbox Placement Benchmarket Report 2014 prepared by Return Path. The results showed trends that are common globally, however, some were quite specific for the Russian market. As for the …
Report: One quarter of commercial emails never reach Russian inboxes Read More
From September 1, 2015, companies operating in Russia will be required to store their users’ or clients’ personal data on servers located physically on Russian territory. A white paper released by East-West Digital News, in partnership with EY and leading market players, sheds full light on the legal and organizational aspects of the matter.
Last month research agency Proximity, part of BBDO Russia, conducted a survey on Russian marketing efforts for 2015. The survey on Russian advertising asked respondents from major industries such as Finance, Auto, Retail, and Healthcare about their marketing adjustments in 2015 in response to Russia’s economy. Respondents included marketing directors, brand managers, heads of digital advertising and …
Digital advertising leads Russian ad market in 2015 Read More
Digital Society Laboratory (DSL), a Russian developer of Internet-based advertising and analytical applications, has just launched SocialKey Ads, which it presents as a platform to profile and manage ads in Russian social networks. The company invested no less than $3.5 million in the project, reported Russian tech blog Firrma.ru. Inspired by such western solutions as Nanigans, Adobe AdLens and Marin Software, the SocialKey …
SocialKey launches profiled ads on Russian social networks Read More
Mail.Ru Group, a leading, LSE-listed Russian Internet Group, has launched myTarget, an advertising platform that combines the audience of mobile services and social networks in Russia and the CIS, including VKontakte, Odnoklassniki and Moi Mir. “For the first time, we have combined all of our services and the mobile audience. Advertisers receive a single point …
Mail.ru Group launches unified mobile advertising platform Read More
Russian venture fund AddVenture has invested an undisclosed amount in K50, a Moscow-based startup which is developing an optimization and analytics solution for the contextual advertising market. The deal valued the startup at $5 million. K50’s founding team, which previously financed the startup, will retain a controlling stake. Founded in 2012, the startup launched its …
Context ad technology startup K50 valued at $5 million in deal with AddVenture Read More
As the Russian economy braces itself for a recession in 2015, belt-tightening measures by Russian businesses are set to include significant advertising budget cuts. In a much more result- and value-oriented advertising environment, companies will look more to online and contextual models, rather than traditional mediums such as TV. According to a report by Goldman …
Russian advertising market to slowdown in 2015, but online remains a growth area Read More
Social media business will be highlighted in Moscow on March 12-14 at the Social Networking Congress & Expo (SNCE), a two-day conference and exhibition that gathers each year the representatives of the Russian social media community. The main topics of this year’s edition will be social media marketing, social business app development; social media monitoring …
Hot social media topics to be highlighted at Moscow conference and exhibition Read More
Last week, CityAds Media, a Moscow-based international performance advertising platform, announced the acquisition of Madnet. This mobile advertising platform had been launched last year by Tinkoff Digital, а Russian developer of innovative Internet and mobile advertising technologies, as “the first real-time bidding (RTB) platform in Russia for mobile devices.” Madnet has developed its own DSP, …
CPA giant CityAds Media acquires Tinkoff Digital’s mobile advertising platform Madnet Read More
AppInTop, a California-based company founded by Russian serial entrepreneur Nikolay Evdokimov, has secured $6 million in a Series A round from Moscow-based Run Capital. The capital injection will be used for marketing and business development. AppInTop develops a mobile marketing platform that helps companies to “eliminate routine in app promotion” and “make life much easier …
Russia’s Run Capital injects $6 millon in Californian mobile marketing startup AppInTop Read More
Launched earlier this month, programmatic advertising service ViHub makes it possible to target views by audience and user interest, monitor the coverage and overall hit rate for all sites and resources, filter out negative content from pages and simultaneously protect traffic from bots. According to Ilya Mikin, general director of ViHub, the rapid growth of …
New video advertising service launched with VC support Read More
