E-marketing & Adtech

Yandex.Direct introduces smart banner ads for personalized targeting

January 20, 2016

Internet, January 20, 2016 — Yandex (NASDAQ: YNDX), one of the largest European internet companies and the leading search provider in Russia, has begun testing smart banner ads on its pay-per-click advertising platform, Yandex.Direct. Smart banners are display advertisements with dynamic content that is personalized for individual users based on their interests – coffee machine …

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Yandex queries in review 2015

February 7, 2016

Yandex research analysts recently released the list of the top 2015 queries for people, events, and phenomena in a number of categories. Not only does this list remind us what happened during the previous year but also what interested people the most. From the top movies of the year to the top searches for people, …

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Russia’s 19 mobile ad networks

February 9, 2016

This year Russia is home to over one-third of mobile phone users in Central and Eastern Europe (CEE), according to eMarketer, with more than 105 million people in Russia owning at least one mobile phone and use it at least once per month. Thalamus, a leading crowdsourced database of ad vendor data, has just released its research on …

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Six must-have Russian social buttons

February 12, 2016

Social buttons are used for a number of reasons, and their use on Russian websites is fairly similar to their use on non-Russian websites. However, the unique Internet environment of Russia requires companies with an online presence in the country to become familiar with the social media services that are popular in Russia.  This post will …

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Yell.ru acquires Ukrainian-Russian startup YouScan

February 12, 2016

Local search and user review service Yell.ru has acquired a controlling stake in Ukraino-Russian startup YouScan by buying the shares of the previous investors, while the founding team retained a minority stake. No further details of the transaction were disclosed. Yell also announced that it will invest $1 million in the company’s further development. YouScan …

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Yandex opens commercial office in Shanghai

February 13, 2016

As a growing number of Chinese e-commerce companies are entering the Russian market, or considering to do so, Russian search giant Yandex has opened an office in Shanghai. Last week a company representative indicated that Yandex is renting office in a business center with several people, “but the staff will be expanded progressively as the number …

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Yandex launches new SEM offer with enhanced auction model and ad relevance ranking

February 14, 2016

Yandex.Direct, Yandex’s pay-per-click advertising platform, is changing its auction system and introducing new ranking rules for paid search results. Starting tomorrow, instead of a generalized second-price auction (GSP), Yandex.Direct will be using a Vickery-Clarke-Groves (VGC) auction to serve ads in the premium positions on its search engine results page (SERP) and the SERPs of websites …

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Yandex relaunches its mobile analytics platform with detailed ad tracking

February 14, 2016

Russian internet giant Yandex has revamped its mobile analytics platform with a new name, as well as ad and traffic tracking capabilities. First launched in 2013 as Yandex.Metrica, the rebranded AppMetrica also offers user interaction and crash analytics for Android, iOS and Windows Phone apps in real-time. With the new version, Yandex aims to offer …

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RetailCRM raises $600,000 from Edison.VC, eyes international expansion

July 13, 2015

Last month RetailCRM secured $600,000 from Edison.VC, as reported by Russian tech blog Rusbase. This Series A round is intended to accelerate product development and commercial expansion, including in foreign market, the company announced. The RetailCRM platform allows online retailers to personalize, automate and monitor in real time the sales processes and client service. It also …

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iTech Capital invests $2 million in Ukrainian-Russian mobile marketing startup Clickky

February 24, 2016

Moscow-based venture fund iTech Capital announced today it has invested $2 million in Clickky. Operating globally from its headquarters in Odessa, this Ukrainian-Russian startup has developed a comprehensive mobile app marketing platform with in-house proprietary technology for user acquisition, traffic monetization and performance analysis. The investment will support Clickky’s expansion into the United States, South-East Asia and other emerging markets, …

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