The Russian market is a highly lucrative one with enormous potential for mobile marketing. Along with other emerging economies, it experienced a major boost over the last year. According to reports, last year saw an increase in mobile data traffic up to 77% due to emerging markets. Russia and South East Asia have been driving …
How much advertisers are ready to pay for installs in Russia Read More
GetIntent, an international programmatic technology solution provider with Russian roots, is coming to Ukraine, Russian tech blog Firrma reported last week. The company will offer its solutions on the Ukrainian market via a local partner, Programmatic Media. GetIntent’s story illustrates the current go-global trend among Russian startups. Founded in 2013 by Russian mathematicians George Levin and …
From New York to Kiev: Russian ad tech company expands internationally Read More
Since its launch last year with several millions of US dollars in funding, Ordynets [Russian for ‘member of the Golden Horde’] is emerging as a leading ad network on the Russian social media scene. The network claims to have acquired more than 200 significant communities, which gather some 150 million subscribers. In addition, Ordynets works with more than 5,300 …
New platform facilitates advertising campaigns in Russian social media Read More
Facebook has entered into negotiations with Yandex, the Russian search giant, over a potential partnership deal, Russian business daily Vedomosti newspaper reported Monday, citing unnamed sources close to both companies. The companies are discussing exchanging user data and possible joint promotions, Vedomosti reported. One of the newspaper’s sources, allegedly close to Facebook, said that negotiations are still in the …
Yandex and Facebook in talks to share user data and combine advertising inventories Read More
In yet another illustration of the internationalization of Russian venture capital, two funds with Russian roots, Impulse VC and Phystech Ventures, have invested in UK adtech startup Locomizer. The seed round, which amounts to $300,000, may be followed by additional capital injections of up to $1.5 million by the end of this year. This startup — which also has Russian roots — claims …
Earlier this month Winter Capital, an investment advisory firm backed indirectly by Russian billionaire Vladimir Potanin, announced a $3 million investment plan in several tranches for StickerRide. Created in 2013, this Moscow-based startup connects car owners with brands to organize advertising campaigns. The StickerRide application helps car drivers earn a little extra each month by using their …
Last month, a mother living in Moscow felt bad for her 11-year-old son. She felt so bad that she turned to Facebook, where she appealed to her friends with a small request. It seems the poor boy was being teased at school because he didn’t get any likes on a page he meticulously maintains on the Russian social network Vkontakte. Wanting …
Stepan Saveliev, Russia’s 11-year-old Internet king Read More
Virool, a San Francisco-based video ad startup founded in 2011 by a Russian team, has closed a Series A round of $12 million. The funding, which comes from Menlo Ventures, Yahoo Japan, 500 Startups and Flint Capital, will accelerate the company’s North America, Latin America and Europe plans. The company also aims to develop across the APAC region “with the strategic sense of …
Video ad startup Virool raises $12 million to “make advertising human” Read More
Earlier this month Yandex.Direct announced a new addition for advertisers’ geo-targeting options that will show ads to users worldwide who enter a specific location in their search query. Previously, Yandex geo-targeting capabilities only targeted users that were physically located (or were using an IP address) in a location an advertiser selected to target in their …
Russian Search Marketing, a Yandex-sponsored online resource for international marketers, has published a blog series on Russian Internet user demographics. Beginning with young adults on the Internet in Russia and continuing up to the 55 and older crowd, these posts provide insight into how Russians of varying ages use the Internet. There are marked differences in what devices …
How Russians of varying ages use the Internet: A research for international marketers Read More
YouAppi, a San Francisco-based startup that has developed a Big Data-driven solution for mobile marketing, has raised $13.1 million from an international consortium of investors, including AltaIR, Emery Capital and Flint Capital, three funds with Russian roots. Also participating in this Series B round are Click Ventures, Digital Venture (Ukraine), Global Brain (Japan) and Hawk Ventures (USA) as well as …
Russian funds take part in YouAppi’s $13.1 million funding round Read More
Appnow, a Russian startup based in Tatarstan, has raised $2 million from Dutch investment company Maxforсing ВV, as reported by Rusbase.com. The terms of the deal were not disclosed. Appnow enables restaurants, cafes and beauty salons to create their own mobile apps. An application for iOS, Windows Phone or Android may be created and automatically authorized by …
Dutch investors put $2 million in Russian mobile solution provider Appnow Read More
