CapMan, a Finnish private equity fund manager, has acquired a minority stake in Kokoc Group, a major Russian online marketing agency. Neither the amount nor the terms of the transaction, which took place last month, have been disclosed. The investment will be used to acquire new companies and expand the group’s range of services. “Kokoc …
Finnish CapMan takes minority stake in Russian online marketing agency Read More
Earlier this month Instreamatic.ai, a digital voice-activated advertising platform based in San Francisco, but with Russian roots, launched an advanced programmatic buying product. Its core feature is the ability to engage with users in the form of a dialogue. What’s more, Insteamatic.ai’s technology connects publishers to the fast-emerging market of voice-controlled devices and services. The …
Moscow entrepreneur launches ad exchange for voice-activated ads in Silicon Valley Read More
As the fifth largest app market in the world based on iOS and Android downloads, Russia offers great opportunities for global publishers eyeing international expansion. There are more than 62 million mobile users in Russia (1), so it is no wonder that this audience is highly attractive for global app publishers. myTarget, an advertising platform …
What you need to know about Russia, the world’s 5th largest app market Read More
Mail.Ru Group, a leading, LSE-listed Russian Internet company, has just published a survey on Russian users’ attitude towards social media advertising. The survey has shown that social media advertising attracts more attention than ads on other platforms; that the content published by companies on their official pages helps build trust; and that brand discounts and promotions generate …
Social media advertising survey: Two thirds of Russian users are subscribed to brand pages Read More
Softline Seed Fund, a joint investment vehicle formed by the state fund of funds RVC and software publisher Softline, has invested an undisclosed amount in WhatsHelp. Founded in 2016, this Russian startup is developing sales and CRM solutions for mobile messengers and social networks, now available in Beta version. “We have an ambitious plan to …
Qiwi, a major, NASDAQ-listed Russian electronic payment operator, is in the process of acquiring Flocktory. Founded in Russia in 2012, this startup has developed a SaaS platform for customer lifecycle management and personalization, and operates internationally from its Moscow and Madrid offices. Based on data collection and analysis, Flocktory’s automated marketing solutions are intended, in particular, for the …
On March 31, 2017 Moscow will play host to ChatBot Conference, an international event dedicated to chatbots. The conference will bring together major local and foreign industry experts. Entrepreneurs, officials, investors and other professionals are also invited. Live chat is claimed to increase conversion by up to 10 times. Chatbots, which are considered the main e-commerce trend in …
Moscow to host international ChatBot Conference (March 31) Read More
LoopMe, a digital advertising firm that uses artificial intelligence (AI) to optimize mobile video advertising, has raised $10 million in a funding round led by Impulse VC and Harbert European Growth Capital. Holzbrinck Ventures and Open Ocean Capital laso participated in the round, reports VentureBeat. Founded out of London in 2012, LoopMe unifies all the popular …
Abramovich fund invests in UK video advertising startup Read More
Russia’s national savings bank Sberbank has announced a “strategic agreement” with Sistema, a major Russian conglomerate, and Sistema_VC, the venture arm of Sistema, in the fields of advertising technology and Big Data monetization. Under the agreement, Sistema_VC is to acquire a 50% stake in Sberbank’s subsidiary Segmento for an undisclosed amount. Sistema_VC will also provide Segmento with expertise and …
Bonusway, a company which operates cash-back platforms in Finland, Russia, Sweden and Turkey, has received a capital injection of €3.7 million from Buran Venture Capital, a VC firm with Russian and Hungarian roots, and Finnish fund Vision Plus. A €3.2 million bank loan has been provided by Nordea and Finnvera as an additional part of the package. …
This Friday, October 7, Moscow will play host to the 5th edition of Russian Affiliate Congress 2016 (RACE), an internationally-oriented event dedicated to affiliate programs and marketing. Featured in the event will be the following topics: Quality market innovations of affiliate marketing; Efficient affiliate marketing tools; Lead generation: new routes and maps, best practice; Forex and Binary …
In July Alphabet, the holding company that controls Google, suspended placement of contextual ads for 60-day loans in the AdWords advertising service. The announcement of this decision in May caused a storm of protest in the financial community in the USA. Commenting on the ban, the search engine refers to some research which shows that …
Short-term loans: The limits of Google’s global search monopoly Read More
