E-marketing & Adtech

Black Friday 2017: Key facts and numbers from a leading ad network

December 12, 2017

This year, Black Friday began on Thursday, November 23, with retailers launching their offers and special proposals at 4:00pm GMT. A number of e-merchants opened the clearance sales even earlier (some of them starting the operation on November 20) and continued these until December 1. admitad, a major international ad network, has reviewed its in-house …

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11.11 Global Shopping Festival: Striking numbers from Chinese malls

November 30, 2017

On November 11 each year, Alibaba Group, China’s biggest e-tailer, holds its flagship event, the “11.11 Global Shopping Festival.” This year was no exception. With much fanfare, the group announced that the event generated $25.3 billion of gross merchandise volume (GMV) – an increase of 39% compared to 2016. Mobile GMV settled through Alipay accounted for 90% …

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Affiliate marketing: Next year’s trends and challenges

November 27, 2017

As advertising networks are increasingly used in domestic and cross-border campaigns, the industry is experiencing a multifaceted transformation. Alexander Bachmann, CEO and founder of international ad network admitad, identifies the current and upcoming challenges and opportunities for market players in this field.    1. Mobile traffic: Seeking a deeper and more efficient integration Mobile is among …

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An ad conundrum from Russia

November 22, 2017

As new data emerges on the political activity of Russian entities in the 2016 election year, research from HubSpot finds that US adults aren’t sure about how much to trust ads on social networks. In fact, the level of distrust discovered by HubSpot was nearly identical no matter the platform, whether it was Facebook, Twitter or Google. …

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Russian startup Fibrum creates world’s first virtual stores for AliExpress

November 23, 2017

Fibrum, a resident startup of the Skolkovo Foundation’s IT cluster that makes virtual reality headsets, games and platforms, has developed the world’s first chain of virtual stores for the Chinese ecommerce platform AliExpress. The groundbreaking network consists of 121 virtual stores in 11 Russian cities, operated by AliExpress and Tmall, online retail sites owned by China’s Alibaba …

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Russian Internet advertising beats TV for the first time

November 15, 2017

For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending from January to September 2017 amounted to between 115 and 116 billion rubles (approximately $2 billion), up by 23% from the previous year, according to a survey by the Association of Communication Agencies of Russia …

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How Chinese online retailers leverage CPA campaigns to secure fast growth on the global market

November 4, 2017

Chinese e-commerce companies will generate nearly half a billion US dollars in cross-border revenues this year through admitad’s CPA platform, the company has revealed. This considerable volume accounts for just a fraction of Chinese online retailers’ international business, since admitad is not the only affiliate network available to these retailers, and CPA is not the …

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New Blockchain platform aims to turn Internet time into cryptocurrency

November 2, 2017

Creative marketers and Blockchain programmers have teamed up to launch mytime, a platform designed to reward online buyers of services for their time. “Our time is finite while the amount of services and content keeps growing. Companies fight for customers’ attention. We offer to turn time into a measurable value and give an efficient tool …

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Next-gen ad platform aims to tap into post-ICO marketing budgets

October 14, 2017

While the rationale of many Blockchain projects might be beyond common understanding, this one aims to take advantage of a rather obvious market fact: the considerable marketing budgets which are made available after ICOs by companies to promote their project. The idea of AB-Chain, a Hong Kong-registered company with Russian roots, is to create an …

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Burger King Russia launches “Whoppercoin,” accepts crypto as payment method

October 3, 2017

Burger King Russia has just launched Whoppercoin, a cryptocurrency which can be traded for Whoppers.  For each ruble spent at Burger King locations in Russia, diners will get a quantity of Whoppercoin sent to their digital wallet via Waves, a Russian-based Blockchain platform. “Now a Whopper is not only a burger that people in 90 different …

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Russian indoor navigation startup raises $900,000 to develop across Europe and the USA

August 8, 2017

Navigine, a Russian-American startup that develops indoor navigation and tracking systems, has just raised $900,000 in funding from a pool of Russian, Finnish and US investors represented by Finnish investment firm Innovestor. Among these backers is US angel investor John Ason, who was Navigine’s mentor in a Russian accelerator program in New York last year, reports the Skolkovo …

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Mail.Ru Group and Yandex announce new mapping and advertising features for local businesses

July 30, 2017

Now local businesses can display prices, opening hours, rankings and other details about their activity in Yandex Maps, the mapping tool of the Russian search giant. These features (which have been available only to Android users) will help users identify and compare appropriate cafés, hotels, or any other outlet listed on the maps. This is not …

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