Earlier this month Bring!, a popular grocery shopping list app in Europe and America, released a new version of its app in six new languages including Russian. “Russia is an enormous market and thus a big opportunity for us, especially when it comes to user growth”, said Marco Cerqui, CEO of Bring! Labs AG, in …
It has been difficult so far to assess the efficiency of online advertising to drive offline purchases. In the absence of precise tools, advertisers and agencies can rely only on conventional online metrics such as click-through-rate, which do not tell much about what happens after the users left their screens. Segmento, a programmatic platform based …
CardsMobile, a developer of contactless payment solutions, including mobile app ‘The Wallet,’ has raised an undisclosed amount in investment from Alfa Bank, a leading Russian commercial bank, in exchange for a 25% stake. The funding will be used to develop further the app, which allows consumers to save all their loyalty, bank and transport cards in …
Alfa Bank invests in CardsMobile to “fully correspond to the digital future” Read More
The French DIY giant Leroy Merlin has partnered with the Internet Initiatives Development Fund (IIDF, or FRII in Russian), Russia’s biggest fund for early-stage startups, to launch an accelerator for retail startups. The program will target startups developing marketing software, automation and robotization solutions for internal operations in the field of logistics, solutions for heavy trucking …
Leroy Merlin teams up with IIDF to accelerate Russian retail startups Read More
In late April Appodeal raised $8 million in a round led by Impulse VC, a venture fund which is reportedly affiliated to Russian billionaire Roman Abramovich. This investment brings the total funding raised to date by the startup to $11.5 million, according to CrunchBase. As part of the deal, the fund has received a minority stake in …
Impulse VC leads $8 million round for Russian-founded Appodeal Read More
On April 26, St. Petersburg, the northern capital of Russia, will host the fifth edition of CPA Life, a leading annual conference on Internet advertising, affiliate marketing, and traffic monetization. The event will bring together top managers of leading CPA networks in Russia, neighboring countries, Europe, the USA and Hong Kong. Among the expected attendees are …
In its second edition on April 23-24, 2018, the Crypto Affiliate & Marketing Conference (CRAC) will provide the communities of marketers and digital currency enthusiasts a new chance to network while showing their first projects at the junction of the two industries. “Less than one year ago everyone was just clueless. And look how fast …
Over 71 million people over 18 years-old use the Internet in Russia, and the daily audience of Yandex’s Advertising Network serves about 60 million users. Every day visitors to sites in the Yandex Advertising Network see about 4.3 billion ads, 8 millions of which convert. Yandex, the number one search engine in Russia, has studied …
How will blockchain and cryptocurrency impact the advertising industry? Rather than waiting several years to learn the answer, some entrepreneurs have already begun writing the next chapter in the history of advertising – an industry they hope will continue to be as receptive to technological innovation as it has been in the past. Among these …
Earlier this week Mail.Ru Group, an LSE-listed leading Russian Internet company, announced that its ad platform myTarget began accepting Bitcoin (BTC) and Bitcoin cash (BCH) as payment means for running ads on the group’s properties. These properties include Russia’s top social networks Vkontakte (VK) and Onoklassniki (OK) as well as two dozens of online resources …
Any number of factors can influence an advertising campaign, but the more equipped advertisers are on their target audience, the better they can adapt for their audience. Russian Search Marketing brings you five facts about Russia that will help advertisers better understand their Russian audience, and how to prepare and improve their offers for the Russian …
5 facts about Russia that can impact your advertising Read More
Softline Venture Partners, the venture arm of software publishing group Softline, has invested an undisclosed amount in JagaJam in exchange for a minority stake. The company will use the fresh investment to develop its technological platform, create new adjacent analytical products and scale up its business in Russia and beyond. A pioneer in the segment …
Softline Venture Partners invests in social media brand pages analytics Read More
