This week Mail.ru Group, the LSE-listed Russian Internet giant, announced almost simultaneously two acquisitions: that of acquired Belarusian game studio Swag Masha through its gaming branch My.Games and that of Russian content & ad recommendation service Relap.io. Acquiring “an idea and high spirits” Founded in May 2018 and based in Minsk, Swag Masha is a small game …
Gazprom Media, Russia’s largest media holding and a subsidiary of Gazprom, has invested an undisclosed amount of money in St Petersburg-based Happy Monday Family group of companies (HPMD) that deals in online advertising and influencer marketing, business daily Kommersant reported. This is the first deal of the media holding in the influencer marketing segment in …
Gazprom Media acquires stake in major Russian influencer marketing agency Read More
Improvado.io, a US-based marketing solution provider with Russian roots, has secured $5 million from several investors including two Russian funds: Impulse VC, which is reportedly affiliated to Russian billionaire Roman Abramovich, and Cabra VC. According to the business daily Vedomosti, which reported the news earlier this week, this capital injection comes as the second part …
Marketing solution startup secures $8 million from US and Russian investors Read More
A UK-based startup with Eastern European connections is leveraging personality analysis, data analysis and machine learning to make marketing communications even more persuasive. And it has just raised $5.2 million to develop and commercialize its technology further. DataSine’s flagship product, ‘Pomegranate,’ helps businesses “tailor content to resonate with their audience, from the segment level down …
DataSine aims to make the science of “digital mass persuasion” available to marketers Read More
Admitad, an international ad network with German and Russian roots, is inviting affiliate marketing specialists and all professionals interested in digital marketing to “work hard and play hard” with top advertisers and publishers in its annual business party . This year’s edition of Admitad Lounge, the seventh in a row, will take place on March …
iTech Fund II and Skolkovo Digital (two funds managed by iTech Capital and Skolkovo Ventures, respectively), have jointly invested $4 million in Roistat, a Russian business analytics startup. The deal was reported by Rusbase, which cites exchanges with iTech Capital. Its terms were not disclosed. Founded in 2014 by German Gavrilov and Evgeniy Udodov, Roistat …
Russian business analytics startup raises $4 million to expand internationally Read More
Last week Runa Capital, an international venture fund with Russian roots, announced its participation in two startup funding deals in Western Europe. As reported by Tech.eu, the fund led a €7 million funding round for Vehiculum, a German-founded startup which has developed a new car leasing marketplace. Almost simultaneously, French startup Admo announced the completion of its €6 million series …
Runa Capital invests in French and German startups Read More
East-West Digital News is preparing an international report on digital influencer marketing in Russia and the related opportunities for local and international brands. The first of its kind, this report is being prepared with participation from leading influencers, brands, marketers, agencies and marketplaces. It has received the support of Epicstars, a major an online platform for …
EWDN research: Digital influencer market is taking off in Russia Read More
Earlier this week Adjust, a mobile measurement and fraud prevention company operating globally from its Berlin headquarters, announced the acquisition of Acquired.io. Founded in San Francisco in 2016 by Russian entrepreneurs Andrey Kazakov and Max Gannutin, Acquired.io has developed a SaaS solution that simplifies and automates campaign management for mobile user acquisition, especially via social networks. In 2017, …
New exit for Russian entrepreneurs in California: Adjust buys Acquired.io Read More
Each year the northern capital of Russia attracts online marketers from leading companies, top affiliate networks, renowned bloggers, representatives of social networks and other advertising professional to a dedicated conference, IGCONF. This international event features keynotes from representatives of VKontakte, Facebook, Viber, Mytarget, YouTube and other market leaders. It is also the opportunity to hear important …
CPA and SMM conference IGCONF 2018 (St. Petersburg, Nov. 30) Read More
Co-organized by EWDN, this highly technological forum is intended for business owners as well as commercial, IT and marketing managers from online and omnichannel retail. From mass market to luxury brands, over 30 top managers from Russia and beyond will share their experience through roundtables, discussions, and workshops. Speakers include representatives of AliExpress, Ile de beauté, …
Hundreds of Russian and international fashion retailers to meet in Moscow (Oct. 24) Read More
VKontakte (VK), Russia’s leading social network and a property of Mail.Ru Group, is developing a technology for object recognition in photos and video recordings, with a special button to purchase the corresponding products in just one click. The project was unveiled at a recent meeting with investors and analysts, the TASS news agency reported last …
