E-marketing & Adtech

Social CRM solution startup raises $500,000 from Softline Venture Partners

September 9, 2011

Softline Venture Partners announced earlier this week it has invested $500,000 in Copiny, a developer of Saas-based social CRM solutions. The fund received a 25.1% stake in exchange for the investment, Copiny General manager Dmitry Chistov told East-West Digital News. Copiny was founded just one year ago by a group of programmers from Bryansk, 379 kilometers …

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JP Morgan sees online advertising soar, recommends buying Mail.ru and Yandex shares

August 4, 2011

JP Morgan recommends investors to buy shares in Yandex and Mail.ru Group, the two Russian Internet giants listed on the NASDAQ and the LSE respectively, Bloomberg reported yesterday. The Russian online advertising market could grow even faster than generally expected, JP Morgan analyst Alexei Gogolev argues in his report. Yandex and Mail.ru Group are “likely …

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Yandex downgraded rankings of over 1,000 websites for illegitimate SEO techniques

July 15, 2011

Russia’s leading search engine Yandex has lowered its rankings of over 1,000 Russian websites because the sites used illegitimate search engine optimization – or SEO – methods, according to unnamed SEO experts quoted by Russian business daily Vedomosti. SEO service providers RBS, Megaseo, Perfectseo, Userator, and Megaindex are expected to be particularly hard hit by Yandex’s …

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Yandex.Market offers product views in 3D

June 28, 2011

Leading Russian search company and Internet group Yandex announced last Friday that some of the products offered on its online marketplace can now be viewed in 3D. The new viewing platform is intended to enhance the comparative shopping  experience. According to the Yandex blog, “users who hesitate between buying an iPhone or HTC’s Desire HD …

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PepsiCo extends angel investment program to Russian tech startups

June 27, 2011

Through its PepsiCo10 program, multinational beverage and snack maker PepsiCo will offer £10,000, approximately $16,000, along with consulting services from leading specialists in the company and its partners to ten digital technology startups in 2011. Launched in the US in 2010, the PepsiCo10 angel investment program has been extended this year to cover Europe and …

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Rambler joins Yandex for search and contextual ad services

June 24, 2011

Yandex and Rambler have teamed up in an bilateral exchange of search and advertising services. Starting today, Rambler’s search services will be powered by Yandex and Rambler will join Yandex.Direct, Yandex’s Ad Network.

Industry reverberations at the Russian Internet Forum

May 4, 2011

Some 500 speakers at the annual three-day Russian Internet Forum (RIF) participated in dozens of conferences and forums on virtually everything from SEO, online PR and non-standard advertising to usability, group buying, payment systems, and online monetization issues. Those concerned with legal issues and regulation were served with conferences on author’s rights, children’s Internet safety …

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Begun and Google to further integrate advertising

April 25, 2011

Google AdWords and Begun, a leading Russian ad network acquired by Google in 2008, have announced further technological integration of their advertising capabilities.

Yandex to track user behavior

April 25, 2011

Yandex, Russia’s leading search engine, has launched Webvisor, a service that works with Yandex.Metrica to track and visualize the actions of site visitors. Webvizor is only for sites using Yandex Market, a marketplace for merchants affiliated with Yandex, or Yandex Direct, the contextual ad service of Yandex.

New e-commerce platform for social networks

April 23, 2011

Softline Venture Partners and Ecwid have launched Magazinga, a new joint project that represents “an entirely new approach to promoting goods and services through social networks,” claim its creators. Magazinga provides merchants with ready-made e-shops as well as access to its own marketplace of products intended for social network users.

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