E-marketing & Adtech

Lokata.ru secures new funding from E.Ventures and Bonial

Last week, Lokata.ru, a startup driving Internet and mobile users to offline stores, completed a new round of financing from German-American venture fund E.Ventures (formerly known as E-Ventures Capital Partners) and Bonial International Group, a German company which has developed similar projects in several European countries. The terms of the deal have not been disclosed. …

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Self-service video platform Virool secures $400,000 from TMT Investments

TMT Investments, a UK-headquartered venture fund backed by Russian businessmen, announced yesterday a $400,000 investment in Virool. The Russian-American startup is developing a self-service video platform enabling video creators to target audiences across a network of online publishers, blogs, social games and mobile applications. The startup also offers an application that makes it easy for publishers …

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SEO and advertising company SeoPult raises record $10 million; eyes foreign markets

Leading Russian SEO and online advertising automation platform SeoPult announced yesterday that it raised $10 million from iTech Capital, a Moscow-based private equity and VC fund, in exchange for an undisclosed minority equity stake. The amount stands as a record in the Russian online marketing industry. The SEO and SEM markets in Russia are growing steadily …

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Yandex improves click-through rates, expands profitability

The users of Yandex and its partnering sites click significantly more often on sponsored links following the introduction of new targeting instruments in the third quarter of last year, the search company announced to the press on Tuesday. These new instruments include targeting by gender, age and other socio-demographic criteria. Click-through rates grew by no less …

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International research study sheds full light on Russian e-commerce

Today, East-West Digital News is releasing a 316-page research study on the Russian online retail market – one of the fastest growing but least known (and most misunderstood) on the planet. The research – in which PwC in Russia and the Moscow Higher School of Economics, among others, took part – is based on interviews …

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Google partners with Russian hosting solution provider Parallels to stimulate sales

Google, the US search giant, will offer AdWords vouchers of up to 2,000 rubles, or approximately $60, to any company purchasing Parallels’ solutions and having its website hosted by a Parallels partner. The offer targets small and mid-sized businesses in particular, in a bid to stimulate them to promote their products through contextual advertising. A …

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Oleg Tinkov teams with Goldman Sachs to invest in online advertising and mobile

Russian businessman Oleg Tinkov last week announced the launch of Tinkoff Digital, an Internet company that will develop new technologies and products for the online and mobile advertising markets. Goldman Sachs will join Tinkov as a co-investor and shareholder in the business at an undisclosed share split. Tinkov and Goldman Sachs will initially invest approximately …

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Dimeres reaches 15 million e-fashion aficionados monthly; nabs €1 million from French investor

Yesterday, Paris-based Olma Invest SAS announced it has invested €1 million in Dimeres, a group of e-commerce and e-marketing companies operating in the field of fashion, in exchange for a 25% stake. Founded in 2011 by French entrepreneurs Maximilien Jacquet and Frédéric Bonelli, Dimeres has adapted successful shopping models from Western markets. Among the Dimeres …

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German inspired Lokata.ru helps Russian consumers search online and buy offline

Fast Lane Ventures has partnered with Bonial International Group, a German company specializing in location-based shopping information services, to launch Lokata.ru, one of the first services of this kind in Russia. Lokata is an online and mobile service providing shoppers with the information needed to make smart shopping decisions prior to them even entering the …

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Daily deal site Kupikupon.ru aquires beauty salon booking service

Kupikupon.ru, a major daily deal site, has acquired Moresalonov.ru, an online booking service for beauty salons, for an undisclosed amount, reported Unova, a Russian site dedicated to high tech and venture news. The clients of Kupikupon.ru will be able to plan visits to beauty salons and book appointments  more easily. Bookings for restaurants, car maintenance, and …

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Travelmenu’s video parody of Medvedev generated 6 million views in 3 months

Travelmenu.ru, a Russian online travel startup specializing in package tours, took advantage of the Russian winter holiday season to increase its brand awareness using a bold parody of President Medvedev’s New Year’s greetings. Released on December 19, the humorous video features the Russian President’s traditional greetings to the nation, revealing a behind-the-scene sea, sex and …

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