E-marketing & Adtech

Russian mobile advertising startup raises $1 million to go global

February 25, 2013

TMT Investments, a UK-headquartered venture fund backed by Russian businessmen, announced last week that it has invested $1 million in mobile advertising network Adinch in exchange for a 20% stake. Adinch has developed a “universal self-service mobile advertising platform,” enabling advertisers to organize campaigns on iOS and Android mobile devices and developers to monetize their mobile …

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Social video platform Virool raises giant $6.62 million seed round

February 22, 2013

Virool, a San Francisco-based startup founded in 2011 by a Russian team, has announced that it raised $6.62 million from leading venture funds and business angels. The operation actually took place several months ago, two sources close to the deal told East-West Digital News, but was announced only last week. A Y-Combinator graduate, Virool defines itself as …

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Tinkoff Digital signs agreement with Yandex for Data Mind

February 14, 2013

Moscow – Tinkoff Digital, а Russian developer of innovative internet and mobile advertising technologies, has signed an agreement with Yandex, Russia’s leading internet company, to buy online advertising inventory for its Data Mind real-time bidding (RTB) platform. Anna Znamenskaya, CEO of Tinkoff Digital, said: “This deal is a landmark for Tinkoff Digital, and underscores the …

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Online advertising maintained fast growth, neared $2 billion in 2012

February 12, 2013

Internet advertising remained the fastest growing advertising segment in Russia in 2012, the Russian Association of Communication Agencies (AKAR) announced earlier this week. This was despite the fact that internet advertising’s annual growth rate fell from 56% in 2011 to 35% in 2012. The total volume of internet advertising reached 56.3 billion rubles in 2012 …

Online advertising maintained fast growth, neared $2 billion in 2012 Read More

Context ad service Begun seeks investor

January 29, 2013

Rambler-Afisha, an Internet group owned by Russian tycoon Vladimir Potanin’s ProfMedia holding, is seeking to attract an investor in Begun, a context advertising company which it fully acquired just months ago. In an exchange with the Russian business daily Vedomosti, Rambler-Afisha General Manager Nikolai Molibog confirmed that co-investment with a third-party was being considered in order …

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Tinkoff brings RTB technology to Russian internet advertising market

December 5, 2012

Moscow – Tinkoff Digital, а Russian developer of innovative technologies for the internet and mobile advertising markets, has launched its first real-time bidding (RTB) platform, DataMind, and signed its first agreements with leading providers of advertising impressions for RTB, including Google Inc. Russian online film service Yota.Play has become the first advertiser to adopt Data Mind.

KupiKupon launches discount search engine

December 4, 2012

KupiKupon, one of Russia’s leading daily deal sites, is launching ‘KupiKupon Poisk,’ a web interface that displays discounts, bonuses and other special offers that have been made available by third parties in a dozen Russian cities. As much as $3 million has already been invested in the project, the company’s General Manager Komil Ruzaev revealed …

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Softline Venture Partners invests in mobile app developer community

November 6, 2012

Softline Venture Partners told East-West Digital News that it has just invested $500,000 in Apps4all, a company that carries a community of Russian mobile app developers with a variety of media, event, training, research and advertising activities. The terms of the deal were not disclosed. A $20 million fund, Softline Venture Partners is the venture …

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Mail.ru Group improves user and marketing tools; new international brand introduced

November 5, 2012

In a press conference held last week, Mail.ru Group, an LSE-listed group of Internet companies whose services are used by 90% of Russia’s online users, announced a series of changes and innovations that ranged from improved usability on e-commerce sites to new social marketing tools. The group also announced the introduction of a new international …

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ALTWeb Group’s seed stage fund to invest in SaaS and online marketing

November 5, 2012

Last week, Russian Internet marketing company ALTWeb Group announced the creation of its venture arm ALTWeb Capital, which will focus on pre-seed and seed stage investments of up to $400,000. The fund is seeking to invest, in particular, in SaaS solutions, as well as in Internet marketing and advertising services.

Intel Capital and Runa Capital invest $4 million in personal service aggregator Eruditor

October 25, 2012

Looking for a fitness instructor, plumber, or hairdresser? Need an appointment with a doctor or want to hire a performer? You will probably find the professional or small business you need using one of the eight service marketplaces of Eruditor, a startup that claims to have served 300,000 users since its launch in 2007. “Eruditor’s …

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ShoppingPlus teams up with LG for Smart TV shopping

October 24, 2012

Shopping platform ShoppingPlus, a copycat of Germany’s KaufDA and a competitor of Lokata.ru on the Russian market, is experimenting with connected TV, having made its service available to users of LG’s Smart TV. Just like Lokata.ru, ShoppingPlus shows the products currently sold in stores and their prices, as well as special offers. It also lists …

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