E-marketing & Adtech

Advertising tech startup Garpun raises $3.5 million from iTech Capital

April 10, 2013

Garpun, a Moscow-based startup that provides digital agencies and corporate advertisers with online ad management tools, has raised $3.5 million from the Russian PE & VC fund iTech Capital. The valuation of the startup has not been disclosed, but iTech Capital’s PR Director Victoria Gracheva told East-West Digital News that her fund usually maintains minority …

Advertising tech startup Garpun raises $3.5 million from iTech Capital Read More

RIA Novosti social media team: “We analyze news trends that might gain potential popularity in social media.”

April 9, 2013

With 9.7 million users from across the globe in February, the Internet audience of RIA Novosti exceeded those of Spiegel.de (8.62 million users), Lemonde.fr (8.49 million), Independent.co.uk (6.4 million), Aljazeera.net (2.26 million) and others, according to ComScore. The Russian news agency has developed a strong social media presence, with nearly 860,000 fans or followers on Facebook, 415,000 …

RIA Novosti social media team: “We analyze news trends that might gain potential popularity in social media.” Read More

eBay enhances Russian version; launches first TV ad campaign

April 4, 2013

Demonstrating the growing importance of its sales in Russia – which reached $400 million last year, – eBay announced yesterday a series of enhancements to its Russian-language version as well as specific marketing initiatives. The new Russian-language functionalities encompass several key areas such as the product categories, search capabilities, and seller descriptions. Russian online shoppers …

eBay enhances Russian version; launches first TV ad campaign Read More

Leading French interactive agency aims to help brands develop from Paris to Moscow to Shanghai

April 2, 2013

Altima, an e-commerce-focused interactive agency established in France in 1998, is strengthening its presence in China and making its first steps on the Russian market through the acquisition of THEM, an independent agency operating in Beijing, Shanghai, and Moscow. In addition to serving local clients, Altima will help companies launch their digital and e-commerce activity across …

Leading French interactive agency aims to help brands develop from Paris to Moscow to Shanghai Read More

Rambler-Afisha merges with SUP Media; new group to reach 35 million users monthly

March 29, 2013

Two major Russian Internet groups – Rambler-Afisha and SUP Media – have announced plans to merge, creating an entity that will have a combined audience of 35 million users. The financial terms of the merger have not been disclosed. The two firms claim they will have the third-largest Internet audience in Russia after the merger – behind Yandex and Mail.ru Group – with …

Rambler-Afisha merges with SUP Media; new group to reach 35 million users monthly Read More

Tom Cruise’s Vkontakte page attracts 63,000 followers in three days

March 26, 2013

VKontakte got its first Hollywood star on board! According to the Huffington Post Tom Cruise announced he was joining the Russian social network on Friday from his Twitter page with a tweet that read: “Увидимся там!” (“See you there” in Russian). As of Monday 25, Tom’s profile had gained 63,000 followers, many of which commented in English …

Tom Cruise’s Vkontakte page attracts 63,000 followers in three days Read More

Yandex integrates images into contextual ads on its advertising network

November 19, 2014

Yandex (NASDQ:YNDX) today has announced that clients running campaigns on the Yandex Advertising Network will be able to enhance their contextual advertisements with the addition of images. Visuals in contextual ads instantly get the message across to the viewer and drive more potential customers to advertisers’ websites.

The Luxury, Fashion, Lifestyle & Digital Business Conference is coming back to Moscow

March 11, 2013

HUBFORUM – “La Conférence Luxe & Digital,” the first business event dedicated to digital luxury, lifestyle, and fashion, will hold its second Moscow edition on April 2, 2013, on the final day of the Mercedes-Benz Fashion Week Russia. The conference, which will gather leading fashion, luxury and digital marketing professionals from Europe and the USA, will explore …

The Luxury, Fashion, Lifestyle & Digital Business Conference is coming back to Moscow Read More

Moscow Seed Fund and angel investor Igor Ryabenkiy back contextual ad solution provider

March 11, 2013

Last week the Moscow Seed Fund, Moscow City’s venture investment arm, announced an investment of an undisclosed amount in Alytics, a startup developing contextual ad solutions “to optimize conversion rates and save on advertising budgets.” Igor Ryabenkiy, one of the twelve partnering investors that the municipal fund picked up last year, also took part in the …

Moscow Seed Fund and angel investor Igor Ryabenkiy back contextual ad solution provider Read More

Tinkoff Digital launches first Russian mobile RTB platform

March 11, 2013

Tinkoff Digital, а Russian developer of innovative internet and mobile advertising technologies, has launched MADNET, the first real-time bidding (RTB) platform in Russia for mobile devices. Tinkoff Digital is Google’s first partner in Russia providing mobile advertising impressions through Google DoubleClick Ad Exchange, and has also signed agreements with leading international mobile networks including SMAATO, …

Tinkoff Digital launches first Russian mobile RTB platform Read More

Vkontakte changes ad policy, launches own advertising network

March 7, 2013

Russia’s biggest social network has announced a new ad policy to streamline and centralize sales of advertisements in applications and has launched its own advertising network, a move first announced in November 2012. Starting March 15, app developers will not be allowed to place banners and media advertisements in their apps, as everything will be …

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Client database trafficking develops in Moscow, established e-commerce sites under threat

March 5, 2013

Last year, East-West Digital News reported on a Moscow discount site’s client database that had been leaked to crooks for $6,700. Several new cases were brought to our attention recently, suggesting there is a growing black market of client database information in Russia. Various kinds of websites are concerned, from small ones to some well-established …

Client database trafficking develops in Moscow, established e-commerce sites under threat Read More

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