E-marketing & Adtech

Context ads managing service ReachLocal enters Russian market

May 29, 2013

The US-based Internet company ReachLocal, which specializes in context advertising tools, has launched a Russian subsidiary, Digit.ru reported this Monday. In its first year on the Russian market the company expects to post €10 million in revenue, said Nataliya Matusova, general manager of ReachLocal’s Russian branch, at a press-conference in Moscow. Although its Moscow subsidiary was …

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HSE-backed startup Hiconversion lands $300,000 in funding

May 28, 2013

Moscow-based social network advertising platform Hiconversion announced last week that it has received about 9.1 million rubles (almost $300,000) in seed funding from serial angel investor Igor Ryabenkiy and the Moscow Seed Fund, Moscow City’s venture investment arm. Ryabenkiy contributed some 3 million rubles, while the fund provided the other 6 million. The company’s total …

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Mobile social banking arrives in Russia

May 17, 2013

Russian iPhone users can now experiment with social banking – an entirely new concept in the country – with an app launched last month by Instabank, a Moscow-based startup. The iPhone app allows clients to transfer money to Facebook friends who also use Instabank, get notifications of new account activity, and add geotags and photos …

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Restaurant social app Gvidi wins Best Idea award in Tactrick Android Developer Cup

May 17, 2013

Gvidi, a mobile app dedicated to restaurants, cafés and bars across Russia and neighboring countries, won the Best Idea award earlier this week in an Android developer contest organized by Tactrick Mobile Solutions. The prize for the winner in this category is “support for the development of the product in question and its further development …

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Moscow Seed Fund and Igor Ryabenkiy invest in social shopping advisor

November 19, 2014

SocialMart, a two-year-old Russian product recommendation service for social networks, raised an as yet unspecified amount of investment in late April from Moscow Seed Fund, Moscow City’s venture arm, and Igor Ryabenkiy, a serial Russian angel investor. Ryabenkiy already backed the Moscow-based startup last fall in SocialMart’s seed round. That investment helped the company further …

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Russian angels invest in innovative Finnish online-offline retail analytics

November 19, 2014

Walkbase, a Finnish startup that has developed an innovative retail analytics solution, has received a seed capital injection from Russian and Scandinavian investors after four years of R&D. Neither the amount of the round nor the company’s valuation have been disclosed. The investors include Leonid Gluzman and Leonid Volkov, two Russian business angels, and Jan …

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Ozon to invest over $30 million in new loyalty program

April 24, 2013

Ozon Holdings announced a new customer loyalty program yesterday, christened OZON Status, which was designed with the participation of customers. Ozon indicates that just 10% of its customers generate 50% of its sales. These intensive customers, who tend to purchase a variety of items from different categories, will be granted a special status from the …

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Social media management service HootSuite now supports Russian language and Vkontakte

April 23, 2013

Last week social HootSuite launched a Russian version of its social media management service. Defining its product as a “dashboard to manage and measure your social networks,” the Vancouver, Canada-based company helps marketers manage multiple networks, schedule messages, track brand mentions, and analyze social media traffic.

Condé Nast’s 4th Digital Day: A “Window to the Future” in Moscow

April 18, 2013

For the fourth year in a row, Condé Nast Digital Day brings together over 500 leading marketing and communications professionals from the luxury industry. This year’s conference, which was held last week in Moscow, offered a special focus on e-commerce: how to build your sales online, how different is the online customer and its buying behaviour, …

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Yandex equals Russia’s first TV channel in advertising revenues

September 13, 2016

Illustrating the trend of moving online in the Russian advertising market, search engine giant Yandex saw its advertising revenues equal those of First Channel (“Pervyi Telekanal”), the country’s leading TV channel, for the first time last year. According to First Channel’s annual financial results released earlier this week, the TV channel generated 28.2 billion rubles …

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Online retailer Holodilnik.ru trades equity for ads

April 17, 2013

Holodilnik.ru, Russia’s leading online retailer of household appliances, has offered a minority stake to Media Capital in exchange for a large-scale advertising campaign. This is the first known media-for-equity deal on the Russian Internet market. The transaction’s terms have not been disclosed, but a source close to the deal told leading Russian business daily Kommersant …

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Conference on luxury’s digital revolution: from eBay inspiration to 3D novelties

April 17, 2013

Earlier this month La Conférence Luxe & Digital gathered almost two hundred industry representatives, experts and journalists from Russia, France and the United States to share their experience and views on today’s digital trends in the luxury and fashion industry. Previously staged in Paris since 2010 and Moscow last year, the event was coordinated this …

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