E-marketing & Adtech

Yandex’s new analytics solution offers advanced real-time mobile app usage reports

November 19, 2014

Yandex announces today its new mobile app analytics tool – Yandex.Metrica for Apps, tailored specifically to the needs of mobile app developers all over the world. The English-language version of Yandex.Metrica for Apps is available for free on demand at appmetrica.yandex.com. The main reason why we made an app stats tool from scratch, instead of using any of those currently …

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Socialbakers extends social media analytics coverage to Vkontakte

October 10, 2013

In a move that illustrates the growing interest of international brands in the Russian Internet, social media analytics company Socialbakers announced that it will extend its coverage to Vkontake.ru (VK.com), Russia’s largest social network with over 50 million daily active users. Based in the Czech Republic, Socialbakers works with brands from 99 countries to help …

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Yandex enhances the functionality of Yandex.Market with cost-per-action advertising

November 19, 2014

Yandex, which operates the largest Russian e-commerce comparison shopping platform, is now offering online stores a new model for listing their products on Yandex.Market. Online stores can now enable checkout functionality for their products directly on the Yandex.Market site and Yandex will adopt a Cost Per Action (CPA) model for purchases made in this way. …

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Mail.Ru Group ahead of Yandex and Vkontakte in race for traffic leadership

September 26, 2013

Last month the LSE-listed Russian Internet giant Mail.Ru Group reached 59.3 million Internet users, which corresponds to 56.1% of the corresponding population (12-64 year olds from all over Russia). The figure, provided by TNS, includes all of the group’s web properties, including the Mail.ru portal and webmail service (56.99 million users), social networks Odnoklassniki.ru and …

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Interior design startup InMyRoom.ru raises $500,000 to develop photo-driven e-commerce

September 25, 2013

InMyRoom.ru, a Moscow-based startup that promotes home decor items, has just raised half a million dollars. The startup was launched one year ago and allows Internet users to buy interior furnishing and accessories based on attractive photos. The startup’s valuation has not been disclosed, but “both parties are happy with it,” the startup’s founder Ivan …

Interior design startup InMyRoom.ru raises $500,000 to develop photo-driven e-commerce Read More

Retargeting’s first steps in Russia

September 24, 2013

Targeting and retargeting have been used by marketers from the USA and Western Europe for more than 10 years. Although these technologies only started to be used Russia about two years ago, they quickly gained popularity. Russia’s e-commerce growth rate is one of the highest in the world, but customer acquisition and loyalty remain costly …

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Yandex launches image-based search and streamlines targeting for ad campaigns

November 19, 2014

Yandex, Russia’s search giant, now enables its users to surf the web for images that are similar or identical to the ones that they have uploaded. The Russian news agency RIA Novosti reported last week, citing Alexander Krainov, who is in charge of Yandex’s computer vision technology department, that users can now enjoy this function …

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Western web analytics provider AT Internet strikes up a strategic partnership with eTargeting to enter Russian market

September 19, 2013

Paris and Moscow – AT Internet, a major player in the field of Web Analytics and Online Intelligence, and eTargeting, Russia’s leading multichannel media company specializing in online advertising and digital marketing solutions, announce a strategic business partnership together. eTargeting has become the official representative of AT Internet in Russia. AT Internet aims at strengthening …

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Moscow startup Goodwin turns magazines, TV screens, and subway advertisements into supports for mobile commerce

September 9, 2013

While Russian retailers are experimenting increasingly with multichannel approaches, Goodwin, a Moscow-based startup that has just secured seed investment, is introducing a pioneering mobile commerce project. Inspired by the Amazon Flow concept, Goodwin lets smartphone owners buy products from “virtual storefronts” – which can be almost anything from an article in a magazine, to a …

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Report: 3 out of 4 Russians targeted by mobile spam

November 19, 2014

An estimated 76% of Russian mobile phone owners are exposed to mobile spam, says a report from ESET, an international IT security company. Last month the company conducted a poll of members of its official communities on VKontakte and Odnoklassniki, Russia’s two leading social networks, and of ESET Club participants. An estimated 65% of respondents …

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Moscow investors pump $330,000 into Agelon’s high-tech marketing tool

August 12, 2013

Agelon, an online Russian research service for high-precision marketing surveys, announced last month that it has raised 11 million rubles (about $330,000) in its most recent round of funding led by the Moscow Seed Fund, the City of Moscow’s venture investment arm. The other member of the investor consortium is the Innovation Laboratory, a Moscow-based …

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iTech Capital invests in SEM agency iContext

August 5, 2013

Russian venture fund iTech Capital announced last week its investment in iConText, a leading independent provider of search engine marketing (SEM) services. The transaction amount has not been disclosed, but the fund stated that it acquired “more than 25%” of the company. Founded in 2002, iConText focuses on pay-per-click (PPC) campaigns. Among its 650 clients …

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