This past Wednesday Yandex and Google, the two archivals of the Russian search market, announced a “mutually beneficial strategic partnership agreement” in the field of online display advertising sales. As a result of the integration of Google’s and Yandex’s real-time bidding (RTB) systems, Google’s advertising clients will gain access to the advertising inventory offered by …
Internet advertising remained the fastest growing advertising segment in Russia in 2013, the Russian Association of Communication Agencies (AKAR) announced yesterday. However, Internet advertising’s annual growth rate fell from 56% in 2011 and 35% in 2012 to 27% last year. The total volume of Internet advertising reached 71.7 billion rubles in 2013 ($2.25 billion), or …
Online advertising maintained fast growth, reached $2.25 billion in 2013 Read More
Earlier this month two major Russian multi-channel retailers, Enter and Ulmart, announced almost simultaneously their plans to let third-party merchants sell or promote offers via their sites. “Amazon’s Marketplace generates almost 40% of their sales, and I think we’re going the same way,” said Maxim Nogotkov, the Russian billionaire who backs Enter.ru, speaking to the …
Enter and Ulmart open their websites to third-party retailers Read More
The 2012 Olympic Games were accurately described by many as the world’s “first social Games” for the unprecedented ways in which digital communication connected athletes, media and fans. For the International Olympic Committee (IOC) this meant promoting the Games online played out more or less like you’d expect, primarily happening on Facebook and Twitter. But this year’s Winter Olympics — …
Vkontakte, the Olympics’ social media secret weapon Read More
Odnoklassniki Russia’s second largest social network, has shut down its online marketplace “Magaziny” (‘Shops’ in Russian), reports the Russian tech blog Roem.ru. The marketplace had been launched just half a year ago. The service enabled big and small merchants to promote and sell their products easily in a dedicated section of the social network. Purchases …
Social network Odnoklassniki shuts down e-commerce marketplace Read More
The Russian calendar is consistent in its delay versus the American one, even for e-commerce bonanzas, with the local version of Black Friday taking place this Friday. Online consumers in the US, who were expected to spend more than $680 million in one day, flexed their muscles during the event on Nov. 29, with retailers there saying Russia was in many cases the No. 1 foreign …
Last month, in a move that illustrates the growing traction of Russia’s mobile advertising market, the Mail.Ru Group’s service Target Mail.Ru started selling mobile advertising to all advertisers, as reported by RIA Novosti. The service was previously only available to selected customers. Advertisers will now be able to place their own ads not only on …
Target Mail.Ru has started to sell mobile advertising to all advertisers Read More
Illustrating the growing traction of Russia’s mobile advertising market, TNS Russia has started publishing data on the popularity of mobile applications, the Russian business daily Vedomosti reported last month. This ranking differs in important ways from TNS’ list of the most popular sites via traditional web access in Russia. The application of leading social network VKontakte (VK.com) is …
TNS ranks Russian mobile apps audience for the first time Read More
Altair, the venture fund of serial business angel Igor Ryabenkiy, has invested an undisclosed amount in Alytics, a startup developing contextual ad solutions to optimize conversion rates. The investment comes a mere eight months after Ryabenkiy co-invested with the Moscow Seed Fund in the startup at the seed stage. The initial funding has been used …
Russia’s vibrant mobile advertising scene has seen two major moves in the last few weeks with the launch of ad network AdCamp by Pult Group and IMHO Vi and the announcement of a $3 million investment in mobile RTB platform AdMoment by two venture funds. “As digital devices tend to converge, mobile increasingly dominates our …
Hot Russian mobile advertising market attracts domestic and international investors Read More
ImpulseVC, web and media venture fund and incubation structure launched last week in Moscow, has injected $450,000 into Retail Rocket. The news was reported by Russian tech blog Firrma, based on an exchange with the startup’s founder Nikolai Khlebinsky. Retail Rocket has developed a technology that forms personalized cross- and up-selling recommendations based on user …
Online shopping recommendation startup Retail Rocket secures $450,000 from ImpulseVC Read More
A survey by Superjob.ru published earlier this month found that the word Russians most associated with advertising was “annoying.” The survey was conducted in September 2013, with 1,000 economically active adult respondents from all regions of the country. Eleven percent of respondents found advertising to be negative, while less than 2% evoked positive associations with advertising …
Online advertising judged by Russians less intrusive than traditional ads Read More
