E-marketing & Adtech

TMT Investments invests in Anews, avoids share dilution in Adinch and exits from The One Page Company

Asserting itself as one of the most active Russian-backed funds operating internationally, TMT Investments announced during this month the completion of two investment deals, in addition to a small exit. The fund, which usually invests just a few hundred thousand USD in each project, has injected a hefty $1 million in Anews, an international global news-reading …

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Airbnb hooks up with Russia’s Ostrovok in first-of-its-kind booking partnership outside the US

Moscow-based Ostrovok.ru, which runs a online accommodation booking service that has become very popular among Russian speakers worldwide, has struck a partnership with US-based community-driven lodging marketplace company Airbnb. The agreement will make it possible for users of Ostrovok.ru, which just picked up a $12 million round on top of the $25 million secured earlier to support its international expansion ambitions, …

Airbnb hooks up with Russia’s Ostrovok in first-of-its-kind booking partnership outside the US Read More

Yandex.Direct and Google AdWords compared

The Russian search engine marketing (SEM) market is unique and, to a large extent, different from the SEM-markets of other countries. The main difference lies in the fact that most of the search traffic is concentrated on the local search engine Yandex. According to various estimates, Yandex’s share of search engine traffic in Russia ranges …

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Online communication tool developer Livetex obtains $4 million from Vaizra Capital

Russian tech portal CNews.ru reported last week that Livetex, a St. Petersburg developer of online communication tools, has secured $4 million from Russian fund Vaizra Capital at an undisclosed valuation. The company will use the funds to strengthen infrastructure, expand its product line, and take the first steps towards entering foreign markets. Livetex claims that its instruments, which include …

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3 ways to improve digital marketing of luxury brands in Russia

In 2012, Russians spent $8.6 billion on luxury goods and in 2013 became the eighth largest market globally for high-end products. While the luxury brand market in Russia is expanding, the lack of understanding Western brands have of the Russian digital market acts as a significant handicap to online sales. Here are the top 3 ways Western luxury …

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Criteo opens office in Moscow

Earlier this week Criteo, a Paris-based, NASDAQ-listed digital performance advertising company, announced the official opening of its Moscow office. The company, which considers Moscow the entry point and “central hub for Russia and Russian speaking markets,” aims to improve its ability to help advertisers reach Russian consumers online across multiple devices, including mobile.

From Russian funding to an American exit: French startup Capptain acquired by Microsoft

Yesterday, French mobile analytics startup Capptain, which so far had been funded by Moscow-based venture fund Runa Capital, announced it was being acquired by Microsoft. The amount of transaction has not been disclosed, but Runa’s PR Director Liliana Pertenava told East-West Digital News that the fund had made “lots of money” on this investment. While the …

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Bulgaria, Russia and Turkey most demanded flight directions among Yandex users

Earlier this month Yandex, the Russian search giant, released an update of its  Russian travel industry report with a focus on the flight tickets market. The report includes a wide range of topics including: Consumer interest and growth in the air ticket, hotel and packaged tour markets Overall interest and conversion growth in the flight ticket …

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Impulse VC invests in contextual advertising automation service eLama

Russian venture fund Impulse VC has announced an investment of $800,000 in exchange for a minority stake in the contextual advertising automation service eLama.ru, CNews.ru reported yesterday. eLama.ru, which allows ad placement on Yandex.Direct and Google Adwords, is appreciated for its flexibility and ease of use. The company claims to serve more than 1,500 advertisers …

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Flint Capital invests in online marketing platform SailPlay

Flint Capital, a $30 million high-tech investment fund based in Moscow, has invested in SailPlay, a solution provider for retailers building loyalty programs. Neither the amount of the deal nor the valuation of the startup have been disclosed. SailPlay’s solution has many similarities with that of US startup 500friends. Intended for online and offline shops, …

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Russian CPA platform CityAds raises $5 million with international ambitions

Klever Internet Investments, the technology branch of a major Russian private investor, Klever Asset Management, has received a minority stake in CityAds Media, a Moscow-based international affiliate marketing and performance advertising platform, in exchange for a $5 million growth equity funding. CityAds, which is attracting private equity investment for the first time, intends to use the …

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ImpulseVC invests in RTB SaaS platform

Last month RTB-Media, a startup that develops a real-time bidding SaaS offer, secured an undisclosed amount from ImpulseVC, a venture fund and accelerator launched last year. The startup, launched just six months ago, was initially backed by Alexander Minakov (Miralab.ru) and Daniil Kravtsov (Rizzoma.com, Tekliner.com) who invested 4.5 million rubles (approximately $140,000) in the project.

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