E-marketing & Adtech

SeoPult acquires social network authentication service uLogin

November 17, 2014

Last week leading Russian SEO management company SeoPult announced the acquisition of social network authentication service uLogin. The deal’s price tag was to disclosed. This takeover comes in the wake of Intel Capital’s $35 million investment in Gigya, a California-based customer login management service similar to uLogin. uLogin was launched in 2011, and allows websites to …

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Ukrainian e-marketing agency acquires stake in Russia’s Q-page

November 10, 2014

Last week Netpeak, an e-marketing agency headquartered in Odessa, Ukraine, announced it has acquired a 10% stake in Q-Page, a Russian company that help individual entrepreneurs and SMBs create or optimize online sales pages. Netpeak paid $100,000 for the stake in Q-Page. “There is a large number of customers who want to use the instruments of contextual advertising …

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KAYAK Russia GM Andrew Verbitsky: “Now we have 9 million keywords and nearly a thousand ad campaigns”

October 24, 2014

Online advertising in the Russian market offers strong opportunities for international competitors in a large number of industries. For example, digital advertising in Russia and specifically on Yandex, is proven to be more effective than advertising on the leading Russian TV channels. Below is an adaptation of the Yandex.Direct success story for the travel industry, which …

KAYAK Russia GM Andrew Verbitsky: “Now we have 9 million keywords and nearly a thousand ad campaigns” Read More

Russia’s top 10 digital advertising categories revealed

October 16, 2014

Yandex analysts recently compiled data to assess the top digital advertising categories.  Generally speaking, the top industries include travel, fashion, financial services, medical services, and automobiles. These major industries that have a strong online presence actually vary when it comes to specific categories within these industries.  Two of the major travel industry categories, hotels and …

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Flint Capital takes part in $2 million round for Israeli mobile analytics startup Appsee

October 9, 2014

Flint Capital, a Moscow-based venture fund launched last year, has invested $1 million in Appsee, an Israeli mobile analytics company, as reported by Russian tech blog Firrma.ru. The $2 million Series A round also involved Israeli venture fund Giza VC and business angel Moshe Lichtman, who already invested $1 million in Appsee one year ago. Founded in …

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Yandex acquires PriceLabs, gets a divorce from MultiShip

October 7, 2014

Yandex’s strategy to develop its marketplace, Yandex Market, saw new developments in the past few weeks. The company acquired PriceLabs, the developer of a price monitoring and optimization solution, and abruptly ended cooperation with MultiShip, an aggregator of delivery service offers in which Yandex had invested earlier this year. The Russian search giant did not …

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TMT Investments backs Israeli startup Twtrland

September 18, 2014

Earlier this month TMT Investments, a UK-headquartered venture fund backed by Russian businessmen, announced an investment in Israeli startup Twtrland. The size of the investment has not been disclosed. Twtrland analyses social network content to help users find new contacts based on social media output, interests, age, location etc. It also provides graphics to help users visualise their …

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International e-marketing expert Bas Godska: “Digital marketing in Russia is hotter than ever before, and young professionals are craving for knowledge”

September 16, 2014

Dutch online marketing expert Bas Godska came to Russia in 2008, when the Russian e-marketing and e-commerce markets were still embryonic. He helped a range of international and Russian players – from Ozon, to Lamoda, to KupiVIP, to Enter.ru – reach major positions on the market and optimize their budget. Lesser known, but prolific, has …

International e-marketing expert Bas Godska: “Digital marketing in Russia is hotter than ever before, and young professionals are craving for knowledge” Read More

Yandex acquires ad tech platform ADFOX

September 15, 2014

Last week Yandex, the Russian search giant, announced the acquisition of ADFOX, a Russian technological platform for ad serving, independent statistics and advertising campaign analysis. The terms of the transaction have not been disclosed. Founded in 2005, the platform enables advertisers to place banners, mobile ads, videos and other popular formats. ADFOX claims to serve more than …

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Digital marketing agency Ingate launches venture fund

September 11, 2014

Ingate, a major digital marketing agency with offices in Moscow and  Tula, has launched a new venture fund with $15 million to put into new projects. Ingate Venture will invest in projects at the startup phase, with turnover of at least one million rubles (approximately $27,000) per month. It will focus on Internet marketing, social media and web …

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Twitter in talks to sell ads in Russia

September 9, 2014

Twitter is holding negotiations to sell advertisements in Russia, three sources familiar with the talks told ITAR-TASS last week. “Twitter is in talks to implement their ads possibilities in Russia. The discussion has not evolved into precise parameters yet,” the Russian news agency quoted one of the sources as saying.

Ru-Net teams up with Sequoia and Sofina to invest in Indian mobile recharge platform FreeCharge

December 13, 2015

Russian venture fund Ru-Net has participated in the $33 million funding round of FreeCharge, a leading Indian mobile recharge platform, reported local tech publication Trak.in. Belgium-based Sofina and existing investor Sequoia Capital also took part in the deal. The new round of funding will be used for marketing and building an advertising platform that will …

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