Mobile marketing

Report: 3 out of 4 Russians targeted by mobile spam

An estimated 76% of Russian mobile phone owners are exposed to mobile spam, says a report from ESET, an international IT security company. Last month the company conducted a poll of members of its official communities on VKontakte and Odnoklassniki, Russia’s two leading social networks, and of ESET Club participants. An estimated 65% of respondents …

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Kaspersky Lab aims to “be more American than the Americans”

Russian IT security solutions developer Kaspersky Lab plans to open a new US office in the Washington D.C. area to sell its products to the US government, Reuters reported earlier this month. One of the world’s biggest buyers of security software, the US government traditionally avoids purchasing Russian IT products out of fear that they …

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Mobile social banking arrives in Russia

Russian iPhone users can now experiment with social banking – an entirely new concept in the country – with an app launched last month by Instabank, a Moscow-based startup. The iPhone app allows clients to transfer money to Facebook friends who also use Instabank, get notifications of new account activity, and add geotags and photos …

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Restaurant social app Gvidi wins Best Idea award in Tactrick Android Developer Cup

Gvidi, a mobile app dedicated to restaurants, cafés and bars across Russia and neighboring countries, won the Best Idea award earlier this week in an Android developer contest organized by Tactrick Mobile Solutions. The prize for the winner in this category is “support for the development of the product in question and its further development …

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Russian angels invest in innovative Finnish online-offline retail analytics

Walkbase, a Finnish startup that has developed an innovative retail analytics solution, has received a seed capital injection from Russian and Scandinavian investors after four years of R&D. Neither the amount of the round nor the company’s valuation have been disclosed. The investors include Leonid Gluzman and Leonid Volkov, two Russian business angels, and Jan …

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Tinkoff Digital launches first Russian mobile RTB platform

Tinkoff Digital, а Russian developer of innovative internet and mobile advertising technologies, has launched MADNET, the first real-time bidding (RTB) platform in Russia for mobile devices. Tinkoff Digital is Google’s first partner in Russia providing mobile advertising impressions through Google DoubleClick Ad Exchange, and has also signed agreements with leading international mobile networks including SMAATO, …

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Russian mobile advertising startup raises $1 million to go global

TMT Investments, a UK-headquartered venture fund backed by Russian businessmen, announced last week that it has invested $1 million in mobile advertising network Adinch in exchange for a 20% stake. Adinch has developed a “universal self-service mobile advertising platform,” enabling advertisers to organize campaigns on iOS and Android mobile devices and developers to monetize their mobile …

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Softline Venture Partners invests in mobile app developer community

Softline Venture Partners told East-West Digital News that it has just invested $500,000 in Apps4all, a company that carries a community of Russian mobile app developers with a variety of media, event, training, research and advertising activities. The terms of the deal were not disclosed. A $20 million fund, Softline Venture Partners is the venture …

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Oleg Tinkov teams with Goldman Sachs to invest in online advertising and mobile

Russian businessman Oleg Tinkov last week announced the launch of Tinkoff Digital, an Internet company that will develop new technologies and products for the online and mobile advertising markets. Goldman Sachs will join Tinkov as a co-investor and shareholder in the business at an undisclosed share split. Tinkov and Goldman Sachs will initially invest approximately …

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SMS spammers could face five years in prison

SMS spam should be considered a medium-gravity crime, which implies punishment of up to five years in prison, suggested participants at a meeting last week which brought together Russian regulation and surveillance agencies as well as leading mobile operators. Telecom regulator Roskomnadzor also suggested changing the rules for providing telecommunication services and content.

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