Mobile marketing

iTech Capital invests $2 million in Ukrainian-Russian mobile marketing startup Clickky

February 24, 2016

Moscow-based venture fund iTech Capital announced today it has invested $2 million in Clickky. Operating globally from its headquarters in Odessa, this Ukrainian-Russian startup has developed a comprehensive mobile app marketing platform with in-house proprietary technology for user acquisition, traffic monetization and performance analysis. The investment will support Clickky’s expansion into the United States, South-East Asia and other emerging markets, …

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Mail.ru Group grows more slowly throughout the crisis, focuses on mobile and video advertising

February 25, 2016

Yesterday Mail.ru Group, a leading, LSE-listed Russian Internet Group, released its annual report for 2014 and provided the final audited segment financial information for the year ended 31 December 2014 and preliminary revenue update for Q1 2015. The group’s aggregate segment revenue amounted to 35.78 billion rubles in 2014 with EBITDA at 18.3 billion rubles and …

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Mail.ru Group launches unified mobile advertising platform

February 26, 2016

Mail.Ru Group, a leading, LSE-listed Russian Internet Group, has launched myTarget, an advertising platform that combines the audience of mobile services and social networks in Russia and the CIS, including VKontakte, Odnoklassniki and Moi Mir. “For the first time, we have combined all of our services and the mobile audience. Advertisers receive a single point …

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Russia’s Run Capital injects $6 millon in Californian mobile marketing startup AppInTop

March 1, 2016

AppInTop, a California-based company founded by Russian serial entrepreneur Nikolay Evdokimov, has secured $6 million in a Series A round from Moscow-based Run Capital. The capital injection will be used for marketing and business development. AppInTop develops a mobile marketing platform that helps companies to “eliminate routine in app promotion” and “make life much easier …

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Flint Capital takes part in $2 million round for Israeli mobile analytics startup Appsee

October 9, 2014

Flint Capital, a Moscow-based venture fund launched last year, has invested $1 million in Appsee, an Israeli mobile analytics company, as reported by Russian tech blog Firrma.ru. The $2 million Series A round also involved Israeli venture fund Giza VC and business angel Moshe Lichtman, who already invested $1 million in Appsee one year ago. Founded in …

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Ru-Net teams up with Sequoia and Sofina to invest in Indian mobile recharge platform FreeCharge

December 13, 2015

Russian venture fund Ru-Net has participated in the $33 million funding round of FreeCharge, a leading Indian mobile recharge platform, reported local tech publication Trak.in. Belgium-based Sofina and existing investor Sequoia Capital also took part in the deal. The new round of funding will be used for marketing and building an advertising platform that will …

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From Russian funding to an American exit: French startup Capptain acquired by Microsoft

May 29, 2014

Yesterday, French mobile analytics startup Capptain, which so far had been funded by Moscow-based venture fund Runa Capital, announced it was being acquired by Microsoft. The amount of transaction has not been disclosed, but Runa’s PR Director Liliana Pertenava told East-West Digital News that the fund had made “lots of money” on this investment. While the …

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Target Mail.Ru has started to sell mobile advertising to all advertisers

December 6, 2013

Last month, in a move that illustrates the growing traction of Russia’s mobile advertising market, the Mail.Ru Group’s service Target Mail.Ru started selling mobile advertising to all advertisers, as reported by RIA Novosti. The service was previously only available to selected customers. Advertisers will now be able to place their own ads not only on …

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TNS ranks Russian mobile apps audience for the first time

December 5, 2013

Illustrating the growing traction of Russia’s mobile advertising market, TNS Russia has started publishing data on the popularity of mobile applications, the Russian business daily Vedomosti reported last month. This ranking differs in important ways from TNS’ list of the most popular sites via traditional web access in Russia. The application of leading social network VKontakte (VK.com) is …

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Hot Russian mobile advertising market attracts domestic and international investors

November 11, 2013

Russia’s vibrant mobile advertising scene has seen two major moves in the last few weeks with the launch of ad network AdCamp by Pult Group and IMHO Vi and the announcement of a $3 million investment in mobile RTB platform AdMoment by two venture funds. “As digital devices tend to converge, mobile increasingly dominates our …

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Yandex’s new analytics solution offers advanced real-time mobile app usage reports

November 19, 2014

Yandex announces today its new mobile app analytics tool – Yandex.Metrica for Apps, tailored specifically to the needs of mobile app developers all over the world. The English-language version of Yandex.Metrica for Apps is available for free on demand at appmetrica.yandex.com. The main reason why we made an app stats tool from scratch, instead of using any of those currently …

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Moscow startup Goodwin turns magazines, TV screens, and subway advertisements into supports for mobile commerce

September 9, 2013

While Russian retailers are experimenting increasingly with multichannel approaches, Goodwin, a Moscow-based startup that has just secured seed investment, is introducing a pioneering mobile commerce project. Inspired by the Amazon Flow concept, Goodwin lets smartphone owners buy products from “virtual storefronts” – which can be almost anything from an article in a magazine, to a …

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