Any number of factors can influence an advertising campaign, but the more equipped advertisers are on their target audience, the better they can adapt for their audience. Russian Search Marketing brings you five facts about Russia that will help advertisers better understand their Russian audience, and how to prepare and improve their offers for the Russian …
5 facts about Russia that can impact your advertising Read More
Softline Venture Partners, the venture arm of software publishing group Softline, has invested an undisclosed amount in JagaJam in exchange for a minority stake. The company will use the fresh investment to develop its technological platform, create new adjacent analytical products and scale up its business in Russia and beyond. A pioneer in the segment …
Softline Venture Partners invests in social media brand pages analytics Read More
On November 11 each year, Alibaba Group, China’s biggest e-tailer, holds its flagship event, the “11.11 Global Shopping Festival.” This year was no exception. With much fanfare, the group announced that the event generated $25.3 billion of gross merchandise volume (GMV) – an increase of 39% compared to 2016. Mobile GMV settled through Alipay accounted for 90% …
11.11 Global Shopping Festival: Striking numbers from Chinese malls Read More
As advertising networks are increasingly used in domestic and cross-border campaigns, the industry is experiencing a multifaceted transformation. Alexander Bachmann, CEO and founder of international ad network admitad, identifies the current and upcoming challenges and opportunities for market players in this field. 1. Mobile traffic: Seeking a deeper and more efficient integration Mobile is among …
Affiliate marketing: Next year’s trends and challenges Read More
As new data emerges on the political activity of Russian entities in the 2016 election year, research from HubSpot finds that US adults aren’t sure about how much to trust ads on social networks. In fact, the level of distrust discovered by HubSpot was nearly identical no matter the platform, whether it was Facebook, Twitter or Google. …
For the first time, total spending on Internet advertising in Russia was more than spending on television advertising. Online spending from January to September 2017 amounted to between 115 and 116 billion rubles (approximately $2 billion), up by 23% from the previous year, according to a survey by the Association of Communication Agencies of Russia …
Russian Internet advertising beats TV for the first time Read More
Chinese e-commerce companies will generate nearly half a billion US dollars in cross-border revenues this year through admitad’s CPA platform, the company has revealed. This considerable volume accounts for just a fraction of Chinese online retailers’ international business, since admitad is not the only affiliate network available to these retailers, and CPA is not the …
While the rationale of many Blockchain projects might be beyond common understanding, this one aims to take advantage of a rather obvious market fact: the considerable marketing budgets which are made available after ICOs by companies to promote their project. The idea of AB-Chain, a Hong Kong-registered company with Russian roots, is to create an …
Next-gen ad platform aims to tap into post-ICO marketing budgets Read More
Burger King Russia has just launched Whoppercoin, a cryptocurrency which can be traded for Whoppers. For each ruble spent at Burger King locations in Russia, diners will get a quantity of Whoppercoin sent to their digital wallet via Waves, a Russian-based Blockchain platform. “Now a Whopper is not only a burger that people in 90 different …
Burger King Russia launches “Whoppercoin,” accepts crypto as payment method Read More
Now local businesses can display prices, opening hours, rankings and other details about their activity in Yandex Maps, the mapping tool of the Russian search giant. These features (which have been available only to Android users) will help users identify and compare appropriate cafés, hotels, or any other outlet listed on the maps. This is not …
CapMan, a Finnish private equity fund manager, has acquired a minority stake in Kokoc Group, a major Russian online marketing agency. Neither the amount nor the terms of the transaction, which took place last month, have been disclosed. The investment will be used to acquire new companies and expand the group’s range of services. “Kokoc …
Finnish CapMan takes minority stake in Russian online marketing agency Read More
Mail.Ru Group, a leading, LSE-listed Russian Internet company, has just published a survey on Russian users’ attitude towards social media advertising. The survey has shown that social media advertising attracts more attention than ads on other platforms; that the content published by companies on their official pages helps build trust; and that brand discounts and promotions generate …
Social media advertising survey: Two thirds of Russian users are subscribed to brand pages Read More
