Admitad, an international ad network with German and Russian roots, is inviting affiliate marketing specialists and all professionals interested in digital marketing to “work hard and play hard” with top advertisers and publishers in its annual business party . This year’s edition of Admitad Lounge, the seventh in a row, will take place on March …
iTech Fund II and Skolkovo Digital (two funds managed by iTech Capital and Skolkovo Ventures, respectively), have jointly invested $4 million in Roistat, a Russian business analytics startup. The deal was reported by Rusbase, which cites exchanges with iTech Capital. Its terms were not disclosed. Founded in 2014 by German Gavrilov and Evgeniy Udodov, Roistat …
Russian business analytics startup raises $4 million to expand internationally Read More
East-West Digital News is preparing an international report on digital influencer marketing in Russia and the related opportunities for local and international brands. The first of its kind, this report is being prepared with participation from leading influencers, brands, marketers, agencies and marketplaces. It has received the support of Epicstars, a major an online platform for …
EWDN research: Digital influencer market is taking off in Russia Read More
Each year the northern capital of Russia attracts online marketers from leading companies, top affiliate networks, renowned bloggers, representatives of social networks and other advertising professional to a dedicated conference, IGCONF. This international event features keynotes from representatives of VKontakte, Facebook, Viber, Mytarget, YouTube and other market leaders. It is also the opportunity to hear important …
CPA and SMM conference IGCONF 2018 (St. Petersburg, Nov. 30) Read More
Co-organized by EWDN, this highly technological forum is intended for business owners as well as commercial, IT and marketing managers from online and omnichannel retail. From mass market to luxury brands, over 30 top managers from Russia and beyond will share their experience through roundtables, discussions, and workshops. Speakers include representatives of AliExpress, Ile de beauté, …
Hundreds of Russian and international fashion retailers to meet in Moscow (Oct. 24) Read More
VKontakte (VK), Russia’s leading social network and a property of Mail.Ru Group, is developing a technology for object recognition in photos and video recordings, with a special button to purchase the corresponding products in just one click. The project was unveiled at a recent meeting with investors and analysts, the TASS news agency reported last …
It has been difficult so far to assess the efficiency of online advertising to drive offline purchases. In the absence of precise tools, advertisers and agencies can rely only on conventional online metrics such as click-through-rate, which do not tell much about what happens after the users left their screens. Segmento, a programmatic platform based …
On April 26, St. Petersburg, the northern capital of Russia, will host the fifth edition of CPA Life, a leading annual conference on Internet advertising, affiliate marketing, and traffic monetization. The event will bring together top managers of leading CPA networks in Russia, neighboring countries, Europe, the USA and Hong Kong. Among the expected attendees are …
In its second edition on April 23-24, 2018, the Crypto Affiliate & Marketing Conference (CRAC) will provide the communities of marketers and digital currency enthusiasts a new chance to network while showing their first projects at the junction of the two industries. “Less than one year ago everyone was just clueless. And look how fast …
Over 71 million people over 18 years-old use the Internet in Russia, and the daily audience of Yandex’s Advertising Network serves about 60 million users. Every day visitors to sites in the Yandex Advertising Network see about 4.3 billion ads, 8 millions of which convert. Yandex, the number one search engine in Russia, has studied …
How will blockchain and cryptocurrency impact the advertising industry? Rather than waiting several years to learn the answer, some entrepreneurs have already begun writing the next chapter in the history of advertising – an industry they hope will continue to be as receptive to technological innovation as it has been in the past. Among these …
Earlier this week Mail.Ru Group, an LSE-listed leading Russian Internet company, announced that its ad platform myTarget began accepting Bitcoin (BTC) and Bitcoin cash (BCH) as payment means for running ads on the group’s properties. These properties include Russia’s top social networks Vkontakte (VK) and Onoklassniki (OK) as well as two dozens of online resources …
