E-marketing

From Moscow to Lille, France: This startup changes the way retailers fill product cards

May 16, 2022

While many internationally-oriented Russian startups move to Silicon Valley, or to such European alternatives as Berlin, London or Riga, Branquad made a different choice. This Russian digital commerce startup recently landed in Lille, a large, tech-friendly city in the North of France.  Not only does its case provide yet another example of an International Russian …

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Yandex wants make online marketing tools more accessible to musicians and small entrepreneurs

January 23, 2022

Yandex announced almost simultaneously — yesterday and today — two acquisitions. The NASDAQ-listed Russian digital giant is absorbing BandLink, a service for musicians, podcasters and labels to create micro sites, the news agency TASS reports. BandLink helps them promote their releases and concerts (including with personalised links for social media), analyze audiences and identify their …

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Sber acquires CRM startup Jivo for reportedly more than $20 million

June 22, 2021

Earlier this month Sber, the state-controlled financial and technology giant (previously known as Sberbank), announced the full acquisition of Jivo. This Russian startup — which has legal entities both in Russia and in Delaware — has developed an omnichannel application for customer support and online sales. Jivo’s solution combines a chat function for websites with …

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Russian pulp and paper billionaire backs startup that recognizes fashion items in TV programs

May 25, 2021

Russian billionaire Zakhar Smushkin — chairman of the Ilim pulp and paper group and #122 in the Forbes ranking of top Russian businessmen — intends to invest 400 million rubles in an adtech startup called Vieweo. This capital injection (equivalent to $5.5 million at the current exchange rate) will be made until the end of …

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Russian mapping major 2GIS acquires Belarusian geo-marketing startup

April 28, 2021

2GIS, a leading mapping service owned by Sber, is in the process of acquiring RocketData, a successful geomarketing startup from Belarus. Founded in 2017, RocketData provides an “easy-to-use platform to manage your company’s business information and user reviews among more than 30 location-based services” — from maps, search engines and directories, to GPS devices, to social networks. RocketData …

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OKS Group to invest $2.2 million in marketplace support service Upmarket

November 10, 2020

Upmarket, a service that helps e-merchants trade on marketplace, has agreed a 170 million ruble ($2.2 million) investment plan with OKS Group. The investor may get a 31% stake in the company by mid-2021, reports business daily Kommersant.  From content creation, to marketing strategy, to logistic support, Upmarket helps merchants place goods on three of Russia’s …

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Admitad owner invests $3 million in cashback service

August 4, 2020

Earlier this month AB Capital Group, the owner of international affiliate network Admitad, announced an investment of $3 million in cashback service company LetyShops. Founded by Ukrainian entrepreneurs in 2015, LetyShops is now headquartered Csomád, Pest, Hungary. Its service is available in seven languages, claiming a total of 2400 online shops and 12 million users. It stands as “one of the top cashback …

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Russia requests Facebook and Google to ban political ads during election

September 11, 2019

Roskomnadzor, the Russian Internet and telecom regulator, has asked Facebook and Google to ban political advertising during the Sunday election and on the preceding day, in accordance with Russian legislation.  Non-compliance would be viewed as meddling in Russia’s sovereign affairs, Roskomnadzor said on Friday, as reported by Reuters. Several regional elections will be held in …

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Report: Russian digital influencer market is taking off, global brands already involved

August 15, 2019

East-West Digital News has just released an in-depth report on influencer marketing in Russia, addressing the lack of internationally-available information on the market. In its first edition, this report analyzes market trends, highlights the main players and offers practical recommendations on how to effectively manage influencer marketing campaigns in Russia. This study was conducted in …

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Gazprom Media acquires stake in major Russian influencer marketing agency

June 25, 2019

Gazprom Media, Russia’s largest media holding and a subsidiary of Gazprom, has invested an undisclosed amount of money in St Petersburg-based Happy Monday Family group of companies (HPMD) that deals in online advertising and influencer marketing, business daily Kommersant reported. This is the first deal of the media holding in the influencer marketing segment in …

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Marketing solution startup secures $8 million from US and Russian investors

April 11, 2019

Improvado.io, a US-based marketing solution provider with Russian roots, has secured $5 million from several investors including two Russian funds: Impulse VC, which is reportedly affiliated to Russian billionaire Roman Abramovich, and Cabra VC.  According to the business daily Vedomosti, which reported the news earlier this week, this capital injection comes as the second part …

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DataSine aims to make the science of “digital mass persuasion” available to marketers

March 11, 2019

A UK-based startup with Eastern European connections is leveraging personality analysis, data analysis and machine learning to make marketing communications even more persuasive. And it has just raised $5.2 million to develop and commercialize its technology further. DataSine’s flagship product, ‘Pomegranate,’ helps businesses “tailor content to resonate with their audience, from the segment level down …

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