Advertising & marketing technologies

Russian startup Fibrum creates world’s first virtual stores for AliExpress

November 23, 2017

Fibrum, a resident startup of the Skolkovo Foundation’s IT cluster that makes virtual reality headsets, games and platforms, has developed the world’s first chain of virtual stores for the Chinese ecommerce platform AliExpress. The groundbreaking network consists of 121 virtual stores in 11 Russian cities, operated by AliExpress and Tmall, online retail sites owned by China’s Alibaba …

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New Blockchain platform aims to turn Internet time into cryptocurrency

November 2, 2017

Creative marketers and Blockchain programmers have teamed up to launch mytime, a platform designed to reward online buyers of services for their time. “Our time is finite while the amount of services and content keeps growing. Companies fight for customers’ attention. We offer to turn time into a measurable value and give an efficient tool …

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Next-gen ad platform aims to tap into post-ICO marketing budgets

October 14, 2017

While the rationale of many Blockchain projects might be beyond common understanding, this one aims to take advantage of a rather obvious market fact: the considerable marketing budgets which are made available after ICOs by companies to promote their project. The idea of AB-Chain, a Hong Kong-registered company with Russian roots, is to create an …

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Russian indoor navigation startup raises $900,000 to develop across Europe and the USA

August 8, 2017

Navigine, a Russian-American startup that develops indoor navigation and tracking systems, has just raised $900,000 in funding from a pool of Russian, Finnish and US investors represented by Finnish investment firm Innovestor. Among these backers is US angel investor John Ason, who was Navigine’s mentor in a Russian accelerator program in New York last year, reports the Skolkovo …

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Mail.Ru Group and Yandex announce new mapping and advertising features for local businesses

July 30, 2017

Now local businesses can display prices, opening hours, rankings and other details about their activity in Yandex Maps, the mapping tool of the Russian search giant. These features (which have been available only to Android users) will help users identify and compare appropriate cafés, hotels, or any other outlet listed on the maps. This is not …

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Moscow entrepreneur launches ad exchange for voice-activated ads in Silicon Valley

June 28, 2017

Earlier this month Instreamatic.ai, a digital voice-activated advertising platform based in San Francisco, but with Russian roots, launched an advanced programmatic buying product. Its core feature is the ability to engage with users in the form of a dialogue. What’s more, Insteamatic.ai’s technology connects publishers to the fast-emerging market of voice-controlled devices and services. The …

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Qiwi buys e-CRM startup Flocktory for $14 million

March 26, 2017

Qiwi, a major, NASDAQ-listed Russian electronic payment operator, is in the process of acquiring Flocktory. Founded in Russia in 2012, this startup has developed a SaaS platform for customer lifecycle management and personalization, and operates internationally from its Moscow and Madrid offices. Based on data collection and analysis, Flocktory’s automated marketing solutions are intended, in particular, for the …

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Moscow to host international ChatBot Conference (March 31)

March 19, 2017

On March 31, 2017 Moscow will play host to ChatBot Conference, an international event dedicated to chatbots. The conference will bring together major local and foreign industry experts. Entrepreneurs, officials, investors and other professionals are also invited. Live chat is claimed to increase conversion by up to 10 times. Chatbots, which are considered the main e-commerce trend in …

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Abramovich fund invests in UK video advertising startup

June 19, 2019

LoopMe, a digital advertising firm that uses artificial intelligence (AI) to optimize mobile video advertising, has raised $10 million in a funding round led by Impulse VC and Harbert European Growth Capital. Holzbrinck Ventures and Open Ocean Capital laso participated in the round, reports VentureBeat. Founded out of London in 2012, LoopMe unifies all the popular …

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