Advertising & marketing technologies

Hundreds of Russian and international fashion retailers to meet in Moscow (Oct. 24)

October 27, 2018

Co-organized by EWDN, this highly technological forum is intended for business owners as well as commercial, IT and marketing managers from online and omnichannel retail. From mass market to luxury brands, over 30 top managers from Russia and beyond will share their experience through roundtables, discussions, and workshops. Speakers include representatives of AliExpress, Ile de beauté, …

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VKontakte develops object recognition and artificial intelligence tools to boost social commerce

October 2, 2018

VKontakte (VK), Russia’s leading social network and a property of Mail.Ru Group, is developing a technology for object recognition in photos and video recordings, with a special button to purchase the corresponding products in just one click. The project was unveiled at a recent meeting with investors and analysts, the TASS news agency reported last …

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Russian startup found out how to measure the impact of online communications on offline sales

September 13, 2018

It has been difficult so far to assess the efficiency of online advertising to drive offline purchases. In the absence of precise tools, advertisers and agencies can rely only on conventional online metrics such as click-through-rate, which do not tell much about what happens after the users left their screens. Segmento, a programmatic platform based …

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Alfa Bank invests in CardsMobile to “fully correspond to the digital future”

May 16, 2018

CardsMobile, a developer of contactless payment solutions, including mobile app ‘The Wallet,’ has raised an undisclosed amount in investment from Alfa Bank, a leading Russian commercial bank, in exchange for a 25% stake. The funding will be used to develop further the app, which allows consumers to save all their loyalty, bank and transport cards in …

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Leroy Merlin teams up with IIDF to accelerate Russian retail startups

May 7, 2018

The French DIY giant Leroy Merlin has partnered with the Internet Initiatives Development Fund (IIDF, or FRII in Russian), Russia’s biggest fund for early-stage startups, to launch an accelerator for retail startups. The program will target startups developing marketing software, automation and robotization solutions for internal operations in the field of logistics, solutions for heavy trucking …

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Impulse VC leads $8 million round for Russian-founded Appodeal

May 3, 2018

In late April Appodeal raised $8 million in a round led by Impulse VC, a venture fund which is reportedly affiliated to Russian billionaire Roman Abramovich. This investment brings the total funding raised to date by the startup to $11.5 million, according to CrunchBase. As part of the deal, the fund has received a minority stake in …

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E-marketers from across the world to discuss traffic and monetization issues in St. Petersburg (April 26)

April 5, 2018

On April 26, St. Petersburg, the northern capital of Russia, will host the fifth edition of CPA Life, a leading annual conference on Internet advertising, affiliate marketing, and traffic monetization. The event will bring together top managers of leading CPA networks in Russia, neighboring countries, Europe, the USA and Hong Kong. Among the expected attendees are …

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AB-Chain raises more than $1.8 million to prepare “the cryptocurrency future of advertising”

April 10, 2018

How will blockchain and cryptocurrency impact the advertising industry? Rather than waiting several years to learn the answer, some entrepreneurs have already begun writing the next chapter in the history of advertising – an industry they hope will continue to be as receptive to technological innovation as it has been in the past. Among these …

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The birth of a market: Mail.Ru Group now accepts bitcoin payments for ads, several startups in the running

March 12, 2018

Earlier this week Mail.Ru Group, an LSE-listed leading Russian Internet company, announced that its ad platform myTarget began accepting Bitcoin (BTC) and Bitcoin cash (BCH) as payment means for running ads on the group’s properties. These properties include Russia’s top social networks Vkontakte (VK) and Onoklassniki (OK) as well as two dozens of online resources …

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Softline Venture Partners invests in social media brand pages analytics

January 25, 2018

Softline Venture Partners, the venture arm of software publishing group Softline, has invested an undisclosed amount in JagaJam in exchange for a minority stake. The company will use the fresh investment to develop its technological platform, create new adjacent analytical products and scale up its business in Russia and beyond. A pioneer in the segment …

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Affiliate marketing: Next year’s trends and challenges

November 27, 2017

As advertising networks are increasingly used in domestic and cross-border campaigns, the industry is experiencing a multifaceted transformation. Alexander Bachmann, CEO and founder of international ad network admitad, identifies the current and upcoming challenges and opportunities for market players in this field.    1. Mobile traffic: Seeking a deeper and more efficient integration Mobile is among …

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