Advertising & marketing technologies

Ukrainian-founded startup Adwisely backed by diverse pool of investors in Silicon Valley

July 6, 2022

Adwisely, a startup founded in Ukraine in 2018 — previously known as Retarget App — is making its way in Silicon Valley. Six months after moving its headquarters there, with a team of Ukrainian pros distributed across the world, the company has just announced the completion of a $1.5 million round of funding. London-based TMT …

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Baring Vostok invests $13 million in leading Russian marketing automation company

December 10, 2021

Baring Vostok, a leading Moscow-based PE/VC firm operating essentially in Russia and neighbouring countries, has invested $13 million in a customer data platform for marketing automation called Mindbox. The terms of the deal were not disclosed, but Forbes Russia reported that Baring had received a minority stake in exchange for its investment, while Mindbix employees were …

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Russian users outraged by first official ads appearing in Telegram

November 10, 2021

The minimum amount to be deposited to Telegram’s new advertising cabinet is €2 million. But instead of global brands, the first ad messages promoted channels about cryptocurrencies, random news and stock exchange trading courses.  The Russian-speaking audience and channel owners turned out to be dissatisfied and even outraged about the “innovation” – in their opinion, the ads, on the contrary, look …

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Adtech major Admitad buys two Russian startups, opens US office to “expand aggressively”

October 26, 2021

Admitad, an international affiliate network with Russian roots, announced two acquisitions this month, targeting Russian startups CheckScan and Pampadu.   The previous has developed a QR code scanner for receipts that allows customers to analyze their spending and compare prices across various outlets. CheckScan claims to  processes over 2 million receipts a day, serving “hundreds of thousands of consumers” across the …

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Russian-Singaporean startup helps shop owners manage POS screens with just a smartphone

June 25, 2021

Liqvid, a Russian startup registered in Singapore, has launched an online service for small business outlets to manage content on POS screens. “In just a few clicks,” shop owners can easily set up broadcasting, download content in any format, create promotional materials — from offers of the day to discounts, — display this content to …

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Russian WiFi marketing startup makes first steps in US market

February 16, 2021

Moscow-based IT company Hot-WiFi has announced its entry on the US market. The Russian startup offers businesses a guest WiFi hotspot network with marketing functions and data analytics services. This approach may increase the turnover of a coffee shop, for example, by 10% as shown by a business case in Moscow. Founded in 2012, Hot-WiFi has …

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Survey: Russian SMEs rapidly shifting to online advertising

January 20, 2021

As digitalization accelerates cross all sectors of the economy, many businesses are putting online marketing and digital advertising at the core of their strategy for customer acquisition and engagement. MTS, Russia’s largest mobile operator and a leading provider of media and digital services, carried out a survey of small and medium enterprises (SMEs) in Russia …

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Yandex acquires context ad platform K50

October 13, 2020

Yandex, the NASDAQ-listed Russian Internet giant, is acquiring K50. According to businesss daily Kommersant, this is a full acquisition and an exit for the company’s shareholders, which include the venture fund AddVenture Capital and the management. As a result of the deal, K50 will be able to scale up its business while Yandex advertisers will use …

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DataSine aims to make the science of “digital mass persuasion” available to marketers

March 11, 2019

A UK-based startup with Eastern European connections is leveraging personality analysis, data analysis and machine learning to make marketing communications even more persuasive. And it has just raised $5.2 million to develop and commercialize its technology further. DataSine’s flagship product, ‘Pomegranate,’ helps businesses “tailor content to resonate with their audience, from the segment level down …

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Runa Capital invests in French and German startups

February 1, 2019

Last week Runa Capital, an international venture fund with Russian roots, announced its participation in two startup funding deals in Western Europe. As reported by Tech.eu, the fund led a €7 million funding round for Vehiculum, a German-founded startup which has developed a new car leasing marketplace. Almost simultaneously, French startup Admo announced the completion of its €6 million series …

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New exit for Russian entrepreneurs in California: Adjust buys Acquired.io

December 6, 2018

Earlier this week Adjust, a mobile measurement and fraud prevention company operating globally from its Berlin headquarters, announced the acquisition of Acquired.io. Founded in San Francisco in 2016 by Russian entrepreneurs Andrey Kazakov and Max Gannutin, Acquired.io has developed a SaaS solution that simplifies and automates campaign management for mobile user acquisition, especially via social networks. In 2017, …

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CPA and SMM conference IGCONF 2018 (St. Petersburg, Nov. 30)

November 21, 2018

Each year the northern capital of Russia attracts online marketers from leading companies, top affiliate networks, renowned bloggers, representatives of social networks and other advertising professional to a dedicated conference, IGCONF. This international event features keynotes from representatives of VKontakte, Facebook, Viber, Mytarget, YouTube and other market leaders. It is also the opportunity to hear important …

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