Search engines & SEO

Yandex vs. Google: Why the US giant failed to conquer Russia

Since 2002, Yandex has established itself as the leader of the online search market in Russia. Not only did it leave its Russian competitors in the dust – nowadays Mail.ru commands less than 8% of the search market and Rambler less than 2% – it has also successfully resisted Google’s offensive. Technologically, the initial Yandex …

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Yandex vs. Mail.ru Group, the two behemoths of the Russian Internet

Today, only one player can pretend to match, or hope to surpass, Yandex on the Russian Internet market: Mail.ru Group, a behemoth that was introduced last year on the London Stock Exchange. Both groups are comparable in their range of revenues (Yandex: $439.7 million in 2010; Mail.ru Group: $324 million) and in their good financial …

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From Google to Mail.ru, from index spammers to Kremlin-connected oligarchs: Yandex’s long list of “risk factors”

If considered literally, the long list of “risk factors” published in Yandex’s IPO prospectus could terrify any reasonable investor. The list starts with countless business risks. Yandex does not hide its strong vulnerability to variations of the advertising market: “We generate almost all of our revenues from advertising, which is cyclical in nature.” Not only is …

From Google to Mail.ru, from index spammers to Kremlin-connected oligarchs: Yandex’s long list of “risk factors” Read More

Yandex assets: A dominating player far beyond the search market

Although Yandex is best known internationally for its search engine, its other services — some  of which are very far from search — are used everyday by millions of Russian-speaking Internet users. This is why the company deserves to be named an integrated Internet group rather than a search service. East-West Digital News is happy …

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From startup to IPO: How Yandex became Russia’s search giant

Had not Sergey Brin emigrated with his family to the United States at the age of 6, his destiny might have perhaps resembled those of Arkady Volozh and Ilya Segalovich, the Russian mathematicians who founded Yandex. Until the collapse of the Soviet Union in the early 1990s, Volozh and Segalovich were rather typical representatives of …

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From startup to IPO: Yandex milestones, 1990–2011

1990 Two information search systems — the International Classifier of Inventions and the Goods and Services Classifier — were developed in DOS by Arcadia, the company founded by Arkady Volozh and Arkady Borkovsky. These systems provided the foundation for Yandex’s technology.

Yandex warns against threats from state and oligarchs; Considers international expansion

Yandex, the Russian search giant that filed a registration statement with the SEC for a proposed IPO on NASDAQ last week, warned potential investors in its prospectus that it was as “vulnerable to politically motivated actions” as any other high-profile businesses in Russia. In the prospectus, Yandex acknowledges the risk of “other parties” perceiving its …

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Begun and Google to further integrate advertising

Google AdWords and Begun, a leading Russian ad network acquired by Google in 2008, have announced further technological integration of their advertising capabilities.

Yandex to track user behavior

Yandex, Russia’s leading search engine, has launched Webvisor, a service that works with Yandex.Metrica to track and visualize the actions of site visitors. Webvizor is only for sites using Yandex Market, a marketplace for merchants affiliated with Yandex, or Yandex Direct, the contextual ad service of Yandex.

Yandex to invest in Russian and foreign startups

Yandex, the leading search engine on the Russian-language Internet, announced yesterday the launch of Yandex.Factory, an investment program designed to help startups finance their product, prototype, or project development at the seed, or early, stage.

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