Yandex vs. Google: Why the US giant failed to conquer Russia
Since 2002, Yandex has established itself as the leader of the online search market in Russia. Not only did it leave its Russian competitors in the dust – nowadays Mail.ru commands less than 8% of the search market and Rambler less than 2% – it has also successfully resisted Google’s offensive. Technologically, the initial Yandex …
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