Yandex enhances the functionality of Yandex.Market with cost-per-action advertising
Yandex, which operates the largest Russian e-commerce comparison shopping platform, is now offering online stores a new model for listing their products on Yandex.Market. Online stores can now enable checkout functionality for their products directly on the Yandex.Market site and Yandex will adopt a Cost Per Action (CPA) model for purchases made in this way. …
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