With 40% of e-merchants’ sales revenues, Russian social commerce generates $9 billion yearly
No less than 39 million buyers and 22 million sellers – both companies (B2C) and individuals (C2C) – are involved in social commerce, according to a study released last month by Yandex.Checkout and Data Insight. The research reveals the importance of social channels in the Russian e-commerce space, accounting for no less than 40% of …