Last year Russia confirmed its rank as Europe’s largest Internet market with 90 million users aged 16 and older. Thus, according to a GfK study, Internet penetration exceeds 75% in the country. The growth (up 3 million users from 2017 to 2018) is mainly due to the older generation, where penetration is still low with …
With 90 million users, Russia is Europe’s largest Internet market Read More
Interest towards cryptocurrencies in Russia remained relatively stable throughout 2018, despite the significant drop in their prices. Ruble-denominated trade on Localbitcoins, for example, has shown a generally positive trend since last spring. In the past year, Russians also saw a growing number of other options to purchase digital coins. Transaction volumes on P2P exchanges such …
While bitcoin price fell, Russians kept interest towards cryptocurrencies throughout 2018 Read More
East-West Digital News is preparing an international report on digital influencer marketing in Russia and the related opportunities for local and international brands. The first of its kind, this report is being prepared with participation from leading influencers, brands, marketers, agencies and marketplaces. It has received the support of Epicstars, a major an online platform for …
EWDN research: Digital influencer market is taking off in Russia Read More
No less than 39 million buyers and 22 million sellers – both companies (B2C) and individuals (C2C) – are involved in social commerce, according to a study released last month by Yandex.Checkout and Data Insight. The research reveals the importance of social channels in the Russian e-commerce space, accounting for no less than 40% of …
According to research conducted by the global market research company Nielsen, 90% of Russians have made at least one online purchase in the last ten years as a result of a growing consumer trust in online stores. The range of goods that Russians buy online has expanded. The majority of online customers have purchased clothing (52%), …
Report: 9 Russians in 10 have bought online in the last 10 years Read More
RB Partners, a Moscow based M&A, corporate finance and VC advisory, has just released the English version of its bi-annual review of the Russian venture market. The report includes a selection of articles from East-West Digital News which illustrate the industry trends in the first half of 2018. The period was marked by a certain stability, note …
Report: Venture investment grew to $262 million in Russia in H1 2018 Read More
GSMA Intelligence, the research branch of international mobile operator association GSMA, has just released an overview of the mobile economy in Russia and 11 neighboring countries: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Ukraine and Uzbekistan. The findings of the report may be summarized as follows: Mobile penetration rates The region was …
4G growing fast, 5G to follow in Russia and neighboring countries, says GSMA report Read More
Avast, a global leader in digital security solutions, has announced an increase in attempts to infect Russians’ browsers with so-called cryptojacking malware in September. In just a month, about 5.1 million such attacks were recorded in Russia, as confirmed by an Avast study. The study has revealed an interesting trend: the frequency of cryptojacking attacks …
According to a Morgan Stanley report released last month, the Russian e-commerce market for physical goods will grow to $31 billion by 2020 and may reach $52 billion by 2023 – up from around $18 billion (1,040 billion rubles) in 2017. “Russia is the last major emerging market without a dominant online retailer. Russia is at …
Morgan Stanley sees Russian e-commerce grow nearly 3-fold by 2023 Read More
By 2021, 76% of Russians will own a smartphone. Is that a lot? Is that a little? Well, like most statistics, context defines the significance. According to the Pew Research Center, 77% of Americans currently own a smartphone. So looking three years into the future, a lesser percentage of Russians will own a smartphone than …
The emergence of bitcoin and other cryptocurrency market news received a relatively large echo in Russia over the past year or two even beyond the narrow circles of blockchain engineers or professional investors. ROMIR, a major Russian marketing and media research company, has studied the level of knowledge and the attitudes towards cryptocurrencies among the …
Yandex, the Russian search giant, has maintained its leadership on the domestic Internet market, with a 55% market share on all devices in July 2018, up 1 percentage point in one year. The numbers have just been published by Yandex, whose tool Yandex.Radar monitors search market share and browser trends in Russia, Belarus, Kazakhstan and Turkey. …
Yandex consolidates leadership on Russian search market Read More
