Data & Reports

KupiVIP survey: New online consumer behavior emerging in crisis times

February 25, 2016

In a survey of its customers conducted in February, fashion flash sales site KupiVIP.ru found that new online consumer behavior is emerging in the current unstable economic context. No less than 83% of clothing and footwear buyers are looking primarily for discounted products — a proportion 1.5 times higher than in early 2014. The survey also found that 58% have more …

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Personal data storage and management in Russia: Report by EWDN and EY sheds full light on legal and organizational challenges

February 15, 2017

From September 1, 2015, companies operating in Russia will be required to store their users’ or clients’ personal data on servers located physically on Russian territory. A white paper released by East-West Digital News, in partnership with EY and leading market players, sheds full light on the legal and organizational aspects of the matter.

Digital advertising leads Russian ad market in 2015

February 25, 2016

Last month research agency Proximity, part of BBDO Russia, conducted a survey on Russian marketing efforts for 2015.  The survey on Russian advertising asked respondents from major industries such as Finance, Auto, Retail, and Healthcare about their marketing adjustments in 2015 in response to Russia’s economy. Respondents included marketing directors, brand managers, heads of digital advertising and …

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Russian cross-border consumers complain most about marketing inaccuracies and returns

February 26, 2016

According to new research conducted by Teleperformance, a global outsourcing specialist in segments such as customer service and technical support, complaints of Russian consumers towards cross-border e-commerce companies center primarily on failed marketing obligations, returns queries and currency conversion processes. Teleperformance conducted an internal survey among its customers and partners to find out what Russian …

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Russian air plane tickets market industry report Q1 2015

March 2, 2017

Overall, user queries for air tickets rose from 19% to 25%. Travel queries in Moscow are heavily dominated by air ticket queries. Meanwhile, in non-capital regions interest in hotels correlates with interest in package tours. This exclusive Yandex travel market industry report on Russian Air Plane Tickets category provides useful information on a wide range …

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Morgan Stanley report uses questionable methodology to claim Google has surpassed Yandex in Russia

February 26, 2016

According to a report released last week by Morgan Stanley, Russian mobile and web users are increasingly favoring Google over local search engine Yandex. Referring to polls taken between 2012 and 2014, Morgan Stanley analysts assert that the US search engine overtook Yandex in popularity in 2014. In December, according to the surveys, there were …

Morgan Stanley report uses questionable methodology to claim Google has surpassed Yandex in Russia Read More

Russian advertising market to slowdown in 2015, but online remains a growth area

July 9, 2015

As the Russian economy braces itself for a recession in 2015, belt-tightening measures by Russian businesses are set to include significant advertising budget cuts. In a much more result- and value-oriented advertising environment, companies will look more to online and contextual models, rather than traditional mediums such as TV. According to a report by Goldman …

Russian advertising market to slowdown in 2015, but online remains a growth area Read More

Russian data center market grew 20% in 2014

February 28, 2017

In 2014, according to a new report by international market research company PMR, the Russian market of commercial data center services reached 11.7 billion rubles (approximately $303 million at the average 2014 exchange rate), up 20.4% from the previous year. Development forecasts for the next few years remain positive. Organic growth is driven by the rapid development of …

Russian data center market grew 20% in 2014 Read More

What do Yandex users want to look like? Russians’ image search queries

March 1, 2016

The average person aims to stay up to speed with the most recent clothing styles and haircuts. From country to country, styles vary and the ideal image is often rooted in cultural influence. Still, a popular movie or a celebrity influences worldwide trends uniting people across the globe to wear a particular pair of sunglasses …

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Russian Internet users’ most popular topics in 2014 according to Yandex, Vkontakte and Google

March 1, 2016

In the middle of December, Russian internet search engine Yandex published a study that analyzed users’ queries to learn which people, events and phenomena stirred their interest the most in 2014. The Winter Olympics in Sochi came in first, followed by the events in Ukraine and Crimea, the Ebola epidemic, the change to wintertime (this fall Russia switched …

Russian Internet users’ most popular topics in 2014 according to Yandex, Vkontakte and Google Read More

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