Russia’s online and mobile games market amonted to 51.9 billion rubles in 2015, or $830 million at the average exchange rate, up 2% from the previous year. The estimate comes from Mail.ru Group, a major, LSE-listed Russian Internet group with leading positions in this industry. An earlier forecast from western market research agency Newzoo put the Russian market at some $1.3 …
Russian games market reached nearly $1 billion in 2015 Read More
SimilarWeb, a major global web and mobile traffic data provider, has just released a report about the recent rends in Russian traffic to shopping websites. Among the key findings: The share of Russia’s mobile web shopping traffic seriously lags behind retail traffic in U.K. and Germany, and is more on par with France. Organic search is a key traffic driver for …
SimilarWeb report unveils Russia’s latest online shopping trends Read More
While the most popular online payment methods are online banking and bank cards used online, with 80% and 79% of Russian Internet users, respectively, using these methods regularly, no less than 62% pay with e-wallets. Just 47% utilize SMS-payments. These are some of the key findings of a recently published TNS survey, which was made …
Google now surpasses Yandex in terms of monthly audience in Russia, while the Russian search giant is keeping its leadership in terms of daily audience, according to TNS. During the month of April 2016, according TNS data cited by Russian business daily Vedomosti, 20.5 million people used Google at least once in Russia, whether on computers or …
Google surpasses Yandex in monthly audience in Russia Read More
Russian mobile gaming is continuing to drive the growth of the online gaming industry in Russia. According to eMarketer, Russia ranks 12th in the world for video game revenue at $1.3 billion in 2015, following Spain, Italy, and Brazil that are all driving in around $1.5 billion respectively. A typical Russian online gamer spends $40.95 per …
Russian Search Marketing, a Yandex-sponsored online resource for international marketers, has published a blog series on Russian Internet user demographics. Beginning with young adults on the Internet in Russia and continuing up to the 55 and older crowd, these posts provide insight into how Russians of varying ages use the Internet. There are marked differences in what devices …
How Russians of varying ages use the Internet: A research for international marketers Read More
In 2015, Russia’s domestic online retail market still grew in real terms amid the crisis, says fresh data compiled by East-West Digital News in a new report. Russian e-commerce grew in rubles, reaching some 650 billion (+16%) as far as physical goods were concerned, according to Data Insight, while the inflation rate did not exceed 13%. Given the …
Report: Russian online retail kept growing in 2015 in spite of the economic downturn Read More
Russia, which lagged far behind most other European countries in terms of Internet penetration in the recent past (with a 37% penetration rate in 2010), has been catching up rapidly over the past few years. In late 2015, according to a GfK poll, Internet penetration exceeded 70%, with 84 million Russians aged 16 or more — up 4 …
With 84 million users, Russia’s Internet penetration rate has nearly doubled in five years Read More
Over the past five years, Russian software and IT service exports have more than doubled, reaching about $7 billion. At the same time, demand for IT companies’ products on the domestic market has been falling. Analysts attribute it to a transformation of the Russian market, with demand shifting from hardware to services. The boom is …
Russian software and IT services thrive in export markets Read More
Yandex research analysts recently released the list of the top 2015 queries for people, events, and phenomena in a number of categories. Not only does this list remind us what happened during the previous year but also what interested people the most. From the top movies of the year to the top searches for people, …
YouTube has released a list of the music videos that were most popular in Russia in 2015. At over 41 million views, a song by Ukrainian band “Vremya i Steklo“is number one, far ahead of all its competitors. Following Vremya i Steklo in the ranking were the following videos: Polina Gagarina’s Eurovision song “A Million Voices“ (number 2 …
Ukrainian band tops ranking of most popular YouTube music video in Russia Read More
Group-IB, a Moscow-based cybercrime investigation company operating globally, has just published its 2015 report on cybercrime trends in Russian and beyond. Analyzing the situation in Russia and the former Soviet Union, Group-IB’s analysts expect the following trends to play out in the next six months: Mobile users are increasingly exposed to cybercrime Following the growing penetration of mobile …
