Analysis

Next Level: Russian mobile developers score big time on international scene

November 21, 2011 November 21, 2011

Get out of the way Doodle Jump and Zombieville U.S.A.: Russian players in the booming mobile application and game markets are beginning to assert themselves – with world-class products as their ammunition. Among the emerging players are traditional mobile content companies Dynamic Pixels, Herocraft and i-Free, or Game Insight, which originally focused on social games. …

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Satellite loss in the skies and inefficiencies on the ground expose the difficulty of digital TV deployment

August 31, 2011 August 31, 2011

The loss of the Express-AM4 communication satellite earlier this month has exposed the substantial difficulties facing the deployment of the DVB-T broadcasting network in Russia. Made by EADS Astrium, Express-AM4 satellite was equipped with transponders operating in C-, Ku-, Ka- and L-bands. These transponders were designed to provide DVB-T broadcasting and broadband Internet coverage across the …

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Russia vs. modernization: the potato riots of innovation culture

July 14, 2011 July 14, 2011

When I was a kid, my grandfather told me a story about the potato riots during the time of Peter the Great. Basically, the reformer Tsar had been abroad and tried to provide a solution to the frequent famines throughout the country by the compulsory cultivation of the potato as an alternative to other low …

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Flash in the pan vs. genuine innovation strategy: Russia’s modernization debate gains momentum

July 11, 2011 July 11, 2011

While the Russian economic system de facto continues to rely mainly on energy resources and export, discussions about the country’s development strategy focus on alternative, innovation-driven models, in line with President Medvedev’s declared commitment to the country’s modernization.

Where are the Russian technology success stories? Try looking in Perm

May 7, 2011 May 7, 2011

“Where are the Russian technology success stories?” As a foreigner, this question often sounds like an odd question. There are many Russian success stories in the IT sector, ranging from world-class software outsourcing companies like EPAM and Luxoft, to Russian software product companies that have international success, like Kaspersky Labs, Abbyy and Parallels. However, simply …

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Industry reverberations at the Russian Internet Forum

May 4, 2011 May 4, 2011

Some 500 speakers at the annual three-day Russian Internet Forum (RIF) participated in dozens of conferences and forums on virtually everything from SEO, online PR and non-standard advertising to usability, group buying, payment systems, and online monetization issues. Those concerned with legal issues and regulation were served with conferences on author’s rights, children’s Internet safety …

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Is the real issue about comparing GPS to GLONASS to BEIDOU?

April 15, 2011 April 15, 2011

Have you been watching the rise in media that is increasingly comparing GPS to GLONASS to BEIDOU and others? In some cases the comparisons seek to outright claim one is ‘better’ than another. In others, the comparison is framed as a ‘challenge’ , and yet others see Europe’s GALILEO as having a major influence currently (which is …

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E-mail marketing in Russia – The birth of a market

April 5, 2011 April 5, 2011

Three years ago, when I began executing e-mail marketing campaigns for companies in Moscow, most of my clients called a newsletter a “spam letter.” The situation was that desperate! Since then, Russia has become more technologically savvy, and my clients wield with ease such concepts and terms as transactional e-mail, click-to-open rate, deliverability, and many …

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New powerful players enter online footwear market

April 5, 2011 April 5, 2011

Russia’s online footwear market, which only a year ago almost resembled a desert, is witnessing rapid transformation following the initiatives of a number of major players. This market was recently estimated to have a potential of at least €100 – 150 million.

Is Russia ready for online PR?

March 21, 2011 March 21, 2011

In established Internet markets in the West, online public relations have recently seen growth as a popular marketing alternative. The 2008 crisis strongly affected the way marketers approached online communications. Marketing budgets have been cut and expectations have shifted away from experimentation. ROI became king.

Ozon.Travel’s sales increase twentyfold on a booming market

March 17, 2011 March 17, 2011

Ozon.Travel, a specialized arm of leading Russian e-commerce player Ozon.ru, announced last Monday a twentyfold increase of its annual gross booking sales, from 44 million rubles in 2009, the year of launch, to 898 million rubles in 2010 ($1.47 million and $29.9 million, respectively).

The coming age of Russian innovation: tech culture takes root in the regions

February 20, 2011 February 20, 2011

In today’s Russia, there’s a growing critical mass of different individual catalysts that are themselves initiating new innovation-stimulating projects. Many of these are emanating from Moscow out to the regions. Look at the project GreenField, look at StartUp Point or Start in Garage. There’s a lot of new types of people that are emerging, who …

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