Analysis

Cross-border e-commerce: Are Western players losing Russia?

January 31, 2017

Until recently, a number of Western online retailers of all sizes enjoyed growing popularity among Russian customers, who appreciated their diversified assortment and virtually tax-free purchases. Among the most popular product categories were clothing, consumer electronics and gadgets as well as automobile parts. According to EWDN’s latest report, by the market reached some $5 billion in 2014, …

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Russia’s weirdest applications

February 26, 2016

RBTH has already written about useful applications, such as the ones that will keep you from getting lost in Russia. In this piece we will highlight some of the most unexpected and unique apps created by Russian programmers. Three of them are dedicated to the Russian President: “Putin Speaks,” “Putin Simulator,” and “Like Putin.”

Russian operators CDEK and SPSR fight to break postal monopoly on China-to-Russia e-commerce shipment market

January 31, 2017

Led by Alibaba’s B2C subsidiary AliExpress, Chinese online retailers have gained a significant share of the Russian e-commerce market over the past two years. Of the 70 million orders that were shipped by foreign online retailers to Russia last year, more than two-thirds came from China, according to estimates cited in EWDN’s last market research. …

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Russian cross-border consumers complain most about marketing inaccuracies and returns

February 26, 2016

According to new research conducted by Teleperformance, a global outsourcing specialist in segments such as customer service and technical support, complaints of Russian consumers towards cross-border e-commerce companies center primarily on failed marketing obligations, returns queries and currency conversion processes. Teleperformance conducted an internal survey among its customers and partners to find out what Russian …

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Morgan Stanley report uses questionable methodology to claim Google has surpassed Yandex in Russia

February 26, 2016

According to a report released last week by Morgan Stanley, Russian mobile and web users are increasingly favoring Google over local search engine Yandex. Referring to polls taken between 2012 and 2014, Morgan Stanley analysts assert that the US search engine overtook Yandex in popularity in 2014. In December, according to the surveys, there were …

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Russian venture fund Life.Sreda seeks to sell assets amid first signs of severe industry contraction

February 26, 2016

Russian fintech fund Life.Sreda is seeking buyers for the greater part of its portfolio companies, both Russian and foreign, Russian business daily Vedomosti has learned from unnamed industry insiders. The fund intends to concentrate on the development of its most promising project, mobile acquiring startup LifePay. In an exchange with the newspaper, Life.Sreda representative Anna …

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Russian advertising market to slowdown in 2015, but online remains a growth area

July 9, 2015

As the Russian economy braces itself for a recession in 2015, belt-tightening measures by Russian businesses are set to include significant advertising budget cuts. In a much more result- and value-oriented advertising environment, companies will look more to online and contextual models, rather than traditional mediums such as TV. According to a report by Goldman …

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What do Yandex users want to look like? Russians’ image search queries

March 1, 2016

The average person aims to stay up to speed with the most recent clothing styles and haircuts. From country to country, styles vary and the ideal image is often rooted in cultural influence. Still, a popular movie or a celebrity influences worldwide trends uniting people across the globe to wear a particular pair of sunglasses …

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Russian Internet users’ most popular topics in 2014 according to Yandex, Vkontakte and Google

March 1, 2016

In the middle of December, Russian internet search engine Yandex published a study that analyzed users’ queries to learn which people, events and phenomena stirred their interest the most in 2014. The Winter Olympics in Sochi came in first, followed by the events in Ukraine and Crimea, the Ebola epidemic, the change to wintertime (this fall Russia switched …

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