Russian Search Marketing

Russian Search Marketing is a news and information site from the Yandex international business development team that covers the Russian search and digital advertising market. We provide a broad range of information covering market trends, industry analysis, pay per click (PPC), display advertising and training on Yandex.

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Yandex üniversite reinvents the college application process in Turkey

Did you ever imagine the day when students organize and filter their college interests on one portal?  That day has come in Turkey. Most of us remember how overwhelming the college application process felt but thanks to the recent launch of Yandex üniversite, Turkish students now have a comprehensive online guide to the college decision process.

3 ways to improve digital marketing of luxury brands in Russia

In 2012, Russians spent $8.6 billion on luxury goods and in 2013 became the eighth largest market globally for high-end products. While the luxury brand market in Russia is expanding, the lack of understanding Western brands have of the Russian digital market acts as a significant handicap to online sales. Here are the top 3 ways Western luxury …

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