After recently speaking at iDate Conference 2015 and reviewing the Russian Online Dating market, I had to follow up with a blog on some of the key takeaways some of the attendees were particularly interested to learn. In addition to providing search data, I assessed a locally dominated market by dissecting and analyzing a few …
Overall, user queries for air tickets rose from 19% to 25%. Travel queries in Moscow are heavily dominated by air ticket queries. Meanwhile, in non-capital regions interest in hotels correlates with interest in package tours. This exclusive Yandex travel market industry report on Russian Air Plane Tickets category provides useful information on a wide range …
Russian air plane tickets market industry report Q1 2015 Read More
The average American knows about Buzzfeed, Home Depot, and Vimeo; their sites are gaining about as much traffic in the US as Yandex.ru, which most Americans wouldn’t recognize. According to the most recent results from SimilarWeb, two major Russian websites Yandex and Vkontakte ranked in the top 100 US websites for 2014. Vkontakte, Russia’s leading social …
The average person aims to stay up to speed with the most recent clothing styles and haircuts. From country to country, styles vary and the ideal image is often rooted in cultural influence. Still, a popular movie or a celebrity influences worldwide trends uniting people across the globe to wear a particular pair of sunglasses …
What do Yandex users want to look like? Russians’ image search queries Read More
Online media consumption is a major part of the Russian Internet. This is due in large part to the average user accessing videos through their social media accounts. Most Russian social networking sites also provide users with free (and now legal) ways to watch their favorite TV shows and movies online. Recent eMarketer research confirms that …
Russians are world leaders in online video viewing Read More
Several changes in the Russian e-Commerce Fashion market have transpired over the past year. This 90-slide industry report prepared by Yandex analysts covers these changes in detail. User interest in online shopping with the intent to purchase has increased by 16% in the last year in Russia. This major growth has offset falling interests in …
Russian e-commerce fashion industry report Q4 2014 Read More
Online advertising in the Russian market offers strong opportunities for international competitors in a large number of industries. For example, digital advertising in Russia and specifically on Yandex, is proven to be more effective than advertising on the leading Russian TV channels. Below is an adaptation of the Yandex.Direct success story for the travel industry, which …
Yandex analysts recently compiled data to assess the top digital advertising categories. Generally speaking, the top industries include travel, fashion, financial services, medical services, and automobiles. These major industries that have a strong online presence actually vary when it comes to specific categories within these industries. Two of the major travel industry categories, hotels and …
Russia’s top 10 digital advertising categories revealed Read More
Just five years ago, a movie goer may arrive at a Russian movie theatre to watch whatever movie was playing at the time. While anything playing in theaters was advertised in advance, the movie playing at a given time was subject to change. Since then, movie showtimes acquired a much stricter and more consistent schedule. Moreover, Internet …
Yandex.Afisha transforms Russians’ movie theater experience Read More
According to the Yandex.Market rankings, the three smartphone brands leading the way in Russia include Apple, Samsung, and Sony. The iPhone 5S currently holds first place in the Yandex.Market smartphone ratings. The iPhone 5S has only fallen second to Samsung Galaxy once since the iPhone 5S was released in Russia last fall. The iPhone 5S …
iPhone 5S leads the way in Yandex.Market smartphone rankings Read More
As previously reported by Russian Search Marketing, Russian Internet users spend a whopping 40% of their time online on social networking sites. As westerners we are all familiar with Facebook but the site actually is much less popular in Russia than you would expect in part due to its lower level of functionality than the more …
Since winter is the peak season for online gaming in Russia, this July 2014 exclusive Yandex update on online games will give you enough time to catch up with the trends. Whether you are a fan of World of Tanks, like the majority of Russian online gamers, or are interested in the fact that PC …
