Russian Search Marketing begins a blog series to update advertisers and webmasters on other relevant information on the status of the Russian Internet. This blog covers the top Russian websites and app downloads by platform. The Russian Internet is very unique in comparison to most countries when it comes to some of the world’s top …
Russia, which lagged far behind most other European countries in terms of Internet penetration in the recent past (with a 37% penetration rate in 2010), has been catching up rapidly over the past few years. In late 2015, according to a GfK poll, Internet penetration exceeded 70%, with 84 million Russians aged 16 or more — up 4 …
With 84 million users, Russia’s Internet penetration rate has nearly doubled in five years Read More
East-West Digital News reviews the most important developments on the Russian high-tech scene in 2015. Today’s article, which was provided by Russian Search Marketing, highlights unexpected similarities in search trends in Russia and the United States. Last year Russian Search Marketing compared the 2014 search trends of Russians and Americans, noting the data that showed the similarities among users of two …
2015 in review: 10 search trends shared by Russians and Americans Read More
Russia’s biggest holiday is the New Year, followed a week later by Orthodox Christmas. The shopping season essentially begins in November and continues through to the New Year. Increasingly, Russians have been turning to the Internet for their holiday shopping, and that is a trend that his blog post will delve into. This blog explores the …
Yandex research analysts recently released the list of the top 2015 queries for people, events, and phenomena in a number of categories. Not only does this list remind us what happened during the previous year but also what interested people the most. From the top movies of the year to the top searches for people, …
Two weeks ago while in Moscow, I was surprised to be hit with so many black Friday ads. Russians obviously don’t celebrate Thanksgiving but they have started celebrating Black Friday the past few years. Following the US shopping trend, both international and domestic retailers offer special promotions and sales to encourage the kick off of …
Everything you need to know about Russian Black Friday Read More
How Russians prepare their food may change in the near future, as a result of a loophole in the restrictions against imported foods in the country. Consumers can access foreign foods online in Russia, offering a small but significant opening in the embargo against foreign groceries. However, it remains to be seen whether this will result …
Consumers accessing foreign foods online in Russia Read More
Several factors drive a marketing team to decide which mediums to utilize in their marketing strategies. We reassess our budgets and our decisions after reviewing analytics, questioning our conversions, and figuring out how to get more out of our marketing. For SMBs, getting the most out of tighter budgets requires even more creativity and attention …
Social buttons are used for a number of reasons, and their use on Russian websites is fairly similar to their use on non-Russian websites. However, the unique Internet environment of Russia requires companies with an online presence in the country to become familiar with the social media services that are popular in Russia. This post will …
Online gaming continues to grow in Russia due to more mobile use and the affordability of the hobby. According to Yandex.Worstsat, “Online games” receives over 4 million impressions per month. Searches patterns for online gaming on Yandex indicate noteworthy seasonality trends for the industry. Online gaming peaks during winter when more users are inside …
Similar to other parts of the world, mobile devices are becoming the dominant way to access the Internet in Russia. For many of us, the accessibility to the Internet on our smartphones makes it easy to quickly access information we need in a timely manner or to use messaging apps and read the news during …
Mobile devices, platforms and connectivity in Russia 2015 Read More
Last month research agency Proximity, part of BBDO Russia, conducted a survey on Russian marketing efforts for 2015. The survey on Russian advertising asked respondents from major industries such as Finance, Auto, Retail, and Healthcare about their marketing adjustments in 2015 in response to Russia’s economy. Respondents included marketing directors, brand managers, heads of digital advertising and …
Digital advertising leads Russian ad market in 2015 Read More
