nielsen

nielsen

In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy. As a global leader in measurement and information, Nielsen believes providing its clients with a precise understanding of the consumer is the key to making the right decisions -- decisions that can lead to profitable growth. Nielsen is always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer. After nearly a century, Nielsen is more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Serving clients in media, consumer packaged goods, telecom or advertising, Nielsen has expansive data and measurement capabilities to provide market context and confidence through its long history of innovation and integrity.

Smartphone adoption growing in emerging countries; feature phones still dominant in India and Russia

January 17, 2013 January 17, 2013

While smartphones have gone mainstream in many regions around the globe, adoption among emerging countries is still developing. According to new research from Nielsen, China is the only country among the high-growth BRIC (Brazil, Russia, India, China) markets where smartphones are predominant, owned by two-thirds of Chinese mobile subscribers as of the first half of …

Smartphone adoption growing in emerging countries; feature phones still dominant in India and Russia Read More

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