Ozon CEO Maëlle Gavet to Harvard Business Review: How to build an e-commerce giant in a cash-only economy
Russia’s economy is cash based, and its delivery networks are shaky. To drive growth in e-commerce, Ozon had to create a proprietary distribution system, a new logistics and customer service model, and a highly engaged team. At first I didn’t want to have anything to do with Ozon. I was coming up for partnership at …
