Elena Orlova

Elena Orlova, Managing partner at Sun-consulting.ru was formerly country manager of PayU Russia, country manager and COO of Naspers assets in Russia, CFO of Ozon.ru. With 11+ years of experience in online businesses – e-commerce and e-payments – she advises a variety of Russian and international companies, startups and other organizations.

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Consumer habits, payment methods, legislation: The latest trends on the Russian e-payment scene

October 6, 2016

Even though the Russian online payment industry has seen the emergence of a variety payment instruments – with online payment services becoming more and more popular, – the market cannot be characterized as fully mature yet as this term may be understood in countries where electronic forms of payment already prevail. In this article, Elena …

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From bank cards to e-wallets: How new legislation is changing the Russian e-payment scene

February 10, 2016

Since 2013, the Russian legislation on electronic payments has undergone several changes, in parallel with the development of a national payment platform. This article reviews the most significant developments as far as international players are concerned. E-wallets and prepaid cards In 2011, the law on payment systems changed Russia’s e-payments scene dramatically, with all e-wallet issuers and …

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