Is the Kremlin betting on Wildberries to consolidate e-commerce as foreign players exit Russia?
In the first nine months of 2022 Wildberries saw turnover increase 95% year on year to over RUB1 trillion (around $16.5bn). The online retailer has enjoyed a wildly successful couple of years, it now dominates the Russian market and is almost twice the size of its closest competitor. Indeed, while it may not be a household name in the West, Wildberries …